Sunday, April 27, 2014 from 10:00 AM to 5:00 PM (BST)
London, United Kingdom
The worlds of science, health and the environment provide a constant flow of thought-provoking, and sometimes life-changing, advances. Many of these don't make the mainstream press and if they do, the coverage can be formulaic or superficial. Blogs offer a much larger range of voices that have enriched the scientific conversation online and engaged new readers with a depth and style that is sometimes missing from mainstream media. This course will explore what makes a great blog.
Join a panel of the Guardian's most popular science bloggers for this lively introduction to the core skills of science blogging. Whether you want to blog for fun; as a sideline to work; to draw attention to a favourite subject; or as a way to break into journalism, this informal, seminar-style course will teach you the founding principles of good science blogging. Led by senior Guardian science and environment journalist James Randerson, the day features four guest speakers covering different aspects of successful blogging, from the theoretical, including finding great stories and making complex concepts relatable and entertaining, to the creative, such as establishing a personal style, and getting your blog noticed by an audience.
The event comprises a series of informal lectures from accomplished science bloggers in a variety of scientific fields – with an overview provided by the Guardian's editor responsible for science and environment content. There is no practical element to the course, but there will be extensive opportunities for questions from attendees.
- The rules of science writing – and when to break them
- Using the flexibility of the blog format
- Where to find stories
- How to build a community and an audience
- How to cover very technical subjects
- How to use humour in blogs
- Developing your own voice
- How to deal with trolling
- Roll of honour: tutors discuss their favourite blog posts
This course is for you if…
- You're a blogger or journalist who wants improve their writing about science
- You're a science enthusiast looking to break into journalism
- You're a scientist and want to talk about your personal subject with verve and inspiration for a wide audience
Please note that while no previous experience is necessary, attendees will be expected to be familiar with the basics of setting up a blog or social media feed. If not, consider attending http://www.theguardian.com/guardian-masterclasses/beginners-blogging-course-june
James Randerson is the Guardian's assistant national news editor with special responsibility for science and environment content. He has previously worked as the paper's science correspondent and as deputy news editor for New Scientist magazine. He also has a PhD in Evolutionary Genetics.
He has lectured on science, health and environment journalism to students at universities including City, Cardiff and Bath. He also has experience of training academics in how the media works. He directed sessions at the Sixth World Conference of Science Journalists in 2009 in London and at the UK Conference of Science Journalists last year.
Dean Burnett writes the popular science/humour blog 'Brain Flapping' for the Guardian science section. He has a PhD in behavioural neuroscience and works as a lecturer/tutor for Cardiff University's online MSc Psychiatry programme. He has previously worked as a bioscience technician and an embalmer of anatomy cadavers for a medical school. He has also been a stand-up comedian and comedy writer in various guises for almost 10 years.
Dean has written for the Guardian since 2012 and has also contributed to numerous science publications like Psychology magazine and BBC's Focus. He has also contributed to several BBC comedy radio programmes, and regularly speaks/performs at high profile events like the Uncaged Monkeys tour.
Suzi Gage is a PhD student in epidemiology, and a blogger for the Guardian Science network. She has been blogging throughout her PhD, and won the 2012 UK Science Blog prize. Suzi has lectured on blogging to researchers at the Universities of Bristol and Cardiff. She has also sat on panels discussing the value of science communication at the recent Spot On conference on digital science communication. She has won awards for her science communication from the University of Bristol and the British Association for Psychopharmacology.
When & Where
Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.