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Secrets of the foodie entrepreneurs

Guardian Masterclasses

Saturday, March 29, 2014 from 10:00 AM to 5:00 PM (GMT)

Secrets of the foodie entrepreneurs

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Ticket Type Sales End Price * Fee Quantity
Secrets of the foodie entrepreneurs Ended £129.00 £0.00
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Event Details

Find out how to build a street food sensation into a must-visit destination

There's a new path to success in the food business. Food vans and pop-ups have provided an organic way for brands to establish and nurture themselves, even without a hefty chunk of startup capital.

This large-scale seminar gives attendees the chance to find out how it's done from the entrepreneurs who blazed the trail. Pop-up pioneers Meat Liquor have established four permanent locations as well as their legendary burger truck. The Pizza Pilgrims have turned their dream into a Soho eaterie, book and TV show while Lily Vanilli caters cupcakes and canapes to the stars.

Each of our speakers started out with passion, ideas and a minimal budget, and have established some of the capital's most successful foodie brands, winning awards and loyal fans along the way.

Course content

This large-scale seminar features talks from some of the UK's most dynamic food entrepreneurs, offering unique viewpoints on their own experiences and the lessons learned from the challenges they faced along the way. Topics covered will include:

  • Getting started – and making a splash
  • The organic approach to brand development
  • Marketing your new business (and the importance of social media)
  • Knowing when to say no
  • What you need to know about financing – and what to do if you don't have any
  • Business planning and management
  • Food hygiene certification and legal issues
  • On the street vs bricks and mortar – what to expect
  • Branching out

This course is for you if...

  • You're a small scale food trader at local markets or through a single concession
  • You have developed a food product you're keen to bring to market
  • You already operate a successful food van, pop-up or supperclub and want to know how to expand or diversify

Tutor profiles

Yianni Papoutsis is one of the pioneers of street food in the UK and credited with kick-starting the gourmet burger revolution. In 2008 he started hosting a series of underground 'Meatings' selling burgers in car parks and industrial estates across London and was a winner at the 2010 British Street Food Awards at the Ludlow Food Festival. The same year, Yianni joined forces with boutique restaurateur Scott Collins to launch Meat Liquor, initially as a pub concession. The pair now operate three permanent restaurants in London, and one in Brighton.

Thom and James Elliot decided to follow their passion for food at the end of 2011 – quitting their desk jobs to embark on a six-week 'pizza pilgrimage' around Italy (which became a six-part TV series on the Food Network). On their return, they installed a traditional stone oven in their van and set up a stall in Soho, which has since been selected as one of the top three pizzas in London by Evening Standard magazine. Last year, Thom and James also released their first cookbook. The Pizza Pilgrims restaurant opened on Dean Street, Soho in July 2013.

Lily Jones first started to sell her cakes at a pop-up market in east London in 2008. Lily has since opened her own concession at Harrods and Selfridges, as well as her own bespoke bakery/workshop. Her clients include Elton John, Vogue, Lulu Guinness, Hello Kitty, the Saatchi Gallery and Downing Street.

More speakers to be announced


Dates: Saturday 29 March 2014
Times: 10am-5pm. Check-in begins 30 minutes before the start time.
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £129 (includes VAT, booking fee, lunch and refreshments)
Event capacity: 100
Dress code: There is no dress code for Masterclasses. Please dress however you feel comfortable.

To contact us, click here. Terms and conditions can be found here.

Returns policy

Tickets may be refunded if you contact us at least 7 days before the course start date. Please see our terms and conditions for more information on our refund policy.

Full course and returns information on the Masterclasses website

Have questions about Secrets of the foodie entrepreneurs? Contact Guardian Masterclasses

When & Where

The Guardian
Kings Place
90 York Way
N1 9GU London
United Kingdom

Saturday, March 29, 2014 from 10:00 AM to 5:00 PM (GMT)

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Guardian Masterclasses

Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.

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Secrets of the foodie entrepreneurs
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