Account Managers International trade training - The Essentials

Following consultation with the Heads of Business Growth, HIE has commissioned David Gass and Ewan Ramsay of Upper Quartile to deliver ‘International Trade – the Essentials’ workshops.

The session will take place over two half days on the 22/23rd August.

• Day 1 - 12.00 - 17.00
• Day 2 - 09.00 - 14.00

The workshops are primarily aimed at account managers to help develop knowledge and expertise when supporting clients consider and access international markets.

The objectives of the training will be to :

• To develop the knowledge and expertise of HIE staff in order to assist our client businesses internationalise.
• Develop participants’ knowledge and awareness of the issues that affect companies (large and small) who are currently exporting their product and/or service or who have plans to start exporting.
• Refresh and update existing knowledge and awareness and ensure that participants are up-to-speed on current thinking and approaches.
• Identify how HIE/SDI can support client companies who are currently exporting or who are planning to start exporting.
• Develop confidence in order to promote internationalisation.

Programme content

• Introduction to International Trade
• Key elements of an export strategy
• Overseas market selection, research and strategy
• Routes to market and legal implications
• Getting paid
• Signposting International Trade support services available: linked to HIE/SDI ACE model/Export Savvy for more training.

Programme methodology

• Facilitated discussion
• Interactive and participative with the use of case study examples and exercises
• On-line demonstration/signposted to useful sources of information, products and services.
• Supported by course notes and handouts.