‘It Was Great to Meet Someone Like Me...’ Engaging with Diverse Audiences

Jodie Wilkinson, Public Engagement Coordinator at Glasgow Film, joins us for this First Wednesday session looking at how a clear focus on equality and diversity produces exciting and challenging results.

Glasgow Film takes an up close and personal approach to audiences and in 2014, thanks to funding from Creative Scotland’s Promoting Equalities Programme, started to identify audiences they wanted to better engage. Three years on and the legacy of this support has enabled Glasgow Film to carve 4 strategic audience development strategies which have strengthened their audience engagement, developed positive partnership working and educated the Glasgow Film team beyond measure.

In this First Wednesday, Jodie will give you the inside scoop on how to practically engage diverse audiences, drawing on her experience at Glasgow Film. The session will help you consider your own audience engagement practice through the lens of Equality, Diversity and Inclusion:

You will learn about:

Creating inclusive and accessible environments for your audiences
Increasing target audiences through the use of accessible technology
Strategy planning versus real-time implementation
Collaborating and communicating ‘with’ and not ‘on’ your audience
Being truthful and transparent about required resources

Who should attend:

Programmers and marketers interested in reaching and working with targeted audiences who have access needs
Learning teams that want to expand their programme
Staff who have a passion to integrate greater equalities and inclusion into their working practices but find resistance
Managers responsible for setting strategic plans and targets who want practical examples they can learn from

The key context for thinking about this work will be the Equality Act 2010.

Jodie will also be joined by Clare McAndrew from Culture Republic who has worked closely with Glasgow Film on the evaluation of their audience development strategies

AGENDA

12.15 – Arrival, brown bag lunch
12.30 – Welcome & introduction
12.35 – Partners introduction round the room
12.40 – Jodie Wilkinson, GFT
13.35 – Clare McAndrew, Culture Republic
13.45 – Q&A
14.00 – End

Jodie Wilkinson, Public Engagement Coordinator, Glasgow Film Theatre

Jodie has worked as a drama tutor, theatre maker, performer, project manager and programme facilitator. She studied at the Royal Conservatoire of Scotland and focused on Contemporary Theatre Practice.

At the GFT Jodie is focused on programming accessible events within Equality and Inclusion frameworks, which builds on her experience from her previous post as Creative Learning Programmer at the Arches Theatre. She has worked on creative projects with young people (14-18), young mothers and community groups in Glasgow.

Jodie’s artistic practice also incorporates her experience as a support worker, supporting adults with learning and mental health difficulties.

ABOUT FIRST WEDNESDAYS

Some of the most stimulating sessions take place when there’s the opportunity to step away from the pressure of a busy job, get together with colleagues and share learning.

That’s why we host ‘First Wednesdays’ – a series of topical, bite-sized information sessions taking place on the first Wednesday of each month.

They are an open invitation each month for our Partners to regularly drop in our offices to keep up to date with ideas and examples of useful practice we’ve gathered from across the country.

It might be as simple as hearing how other people have successfully tackled the same challenges you face building profitable customer relationships and wider public engagement or learning about the raft of new tools or approaches emerging daily.

Our goal is to inspire fresh thinking, expand current networks and focus on the Most Important Thing … to build new audiences and greater engagement.

If you can’t join us in person, why not sign up for a periscope registration. You will be able to tune in remotely so you can still hear from our speakers from wherever you are!

Join the conversation #1stWed

FAQs

What can I bring to the event?

Please bring your own notetaking devices.

Where can I contact the organiser with any questions?

If you have any questions prior to the event please contact us on scotland@culturerepublic.co.uk

Registrations are closed

September First Wednesday