Sharper Writing
Date and time
Location
Refund Policy
Description
Don't let dull writing undo all your hard work. Sharper Writing is a one-day workshop that shows you how to write persuasively, quickly and without stress, to get the results you want.
Our experienced writers will show you tips and techniques to help you write marketing copy, reports and presentations to tight deadlines. It’s not a lecture. The day is split into five modules, with plenty of time for practice and questions (and plenty of tea, coffee and biscuits).
1. Think
There’s a lot to be said for not writing. We’ll explain how thinking first saves you a great deal of cut, paste and error later. We’ll look at:
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What makes readers tick
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Creating single-minded messages
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Keeping readers interested with benefits
2. Organise
Effective planning is the secret to saving time and stress. It also frees you up to make far more powerful use of language. You’ll learn how to use:
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Visual techniques for quick creative planning
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Microsoft Word Outline View to structure longer documents
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Bullet point outlines to get buy-in from the rest of your team
3. Write
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How to make sentences more powerful
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How to measure the readability of your text
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What makes language more memorable
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How stories bring business writing alive
5. Guide
We look at the signposts you can use to guide readers scanning for information.
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How to write headlines
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The best way to use bullet points
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The layouts that draw readers in
What to bring
Bring some of your own writing. Don’t worry, no one else will see it and we won’t be discussing it in public.
You don’t need a laptop. If you’d like to bring one then that’s fine, but you’ll survive without it.
Directions and Parking
Parking space is in high demand! If you’re driving, let us know as soon as possible so we can book you a spot. If you’re arriving by train or coach, bus number 26 (Yellow Buses) will take you from Bournemouth Interchange to the campus.
Booking conditions
Bookings will not be accepted unless accompanied by payment and cancellations must be received no later than one month (28 days) before the course if a full refund is to be given. Cancellations received within 2 to 4 weeks of the first date of course will be refunded 50%. No refunds will be given for cancellations made within 14 days.