Shouting in a crowded room: using PR to build your digital brand
Wednesday, 23 January 2013 from 14:00 to 17:00 (GMT)
Birmingham, United Kingdom
It's never been easier to develop great games, tech or apps, and it's never been easier as a developer to reach out to your players and customers. The tools and the technology may be there however but then so is everyone else so how do you make yourself stand out from the crowd? How do you distinguish your game in a hugely competitive marketplace? How do you rise to the top?
PR & marketing skills are now more vital than ever for small tech startups and indie game developers, and this workshop is designed to help you focus on your strengths, bolster your weaknesses and learn from the experience of others. Drawing on over 20 years in the games industry as a journalist, graphic designer and PR & marketing professional, Natalie Griffith will guide the group through an introduction to the importance of embracing PR and brand-building. This collaborative workshop will allow attendees to discuss tactics, share their experiences and learn from each other about how to best to tackle a variety of PR and marketing challenges, including:
making time for PR
choosing the right tools
forging media relationships
So whether you're part of a small start-up with ambition or a growing studio that's already going places, whether you have something to learn or something to share, then this session could be for you.
Places are free but require pre-booking so sign up now!
(Please note: 1 Company Ticket is for a maximum of 2 people)
Who is delivering the session?
Natalie Griffith, Account Director, Lincoln Beasley PR & Marketing
With more than two decades in the games industry Natalie's varied experience has given her insight into all stages of the creation and promotion of videogames. She's worked as a graphic designer for Club Nintendo magazine and at publisher Codemasters, and spent over five years as a journalist heading up the Official Nintendo Magazine Australia. From there she moved to renowned independent developer Blitz Games Studios, establishing their PR and marketing department and handling all their corporate, game and internal comms needs. Towards the end of 2012 she became a director at highly respected games and technology PR agency Lincoln Beasley, representing clients such as Frontier Developments, Stainless Games and Digital Capital.
When & Where
Entrepreneurs for the Future (e4f)
Entrepreneurs for the Future (e4f) is dedicated to supporting the growth of technology companies in Birmingham.
A huge part of what we do is regular support events for tech start-ups including; seminars, workshops, visiting expert sessions and free access to events/conferences.
A more complete list of events taking place through e4f, at Innovation Birmingham Campus and Birmingham as a whole can be found here - http://www.innovationbham.com/events/