Tuesday, April 30, 2013 at 6:30 PM (GMT)
London, United Kingdom
Just like the fantastic start-ups Smarta and O2 have celebrated in the Smarta100 awards over the years, Britain punches above it weight.
We’re the sixth largest economy in the world, in sport we’re a force to be reckoned with, finishing third in the Olympic medal table and our language is the second most spoken in the globe. Britain’s kept itself at the worlds top table because we have a fantastic ability to innovate whenever needed to ensure we’re on the cusp of all that’s going on. Exactly like the brilliant small businesses that are fighting to keep our economy within the worlds top 10.
Tons of businesses are already making the most of Britain’s popularity and are hitting multi-million pound turnovers trading off the back of a highly sought after Made in Britain brand. If your business isn’t capitalising on this trend then this event can help get you there,. It doesn’t matter whether you’re based in Inverness, London, Swansea or Swindon. If you’re a British-based business you have the potential to open your doors to the world and increase your profit ten-fold. We’ve put together a panel of experts in British manufacturing, British exporting and British success who’ll be on hand to provide the tips and tricks that will start making a difference to your business the next day.
Hosted by Smarta founder and author of 2012's best-selling business book 'Stop Talking, Start Doing' Shaa Wasmund, the evening will begin with networking before a panel discussion. Shaa will then take questions from the floor before a closing networking session where all our speakers will be available to approach in person.
7pm: Panel discussion
Check out who we have on the speaker panel:
Sir Richard Needham, Dyson
Sir Richard Needham served as minister for Northern Ireland and Minister for Trade during the late 80s and early 90s. He now sits on the board of British business marvel, Dyson, for which he is independent director responsible for international and commercial affairs. With all his years experience, Needham knows how businesses can raise their game and can give stellar advice on just about anything- including how you can make the most of a Made in Britain brand.
Simon Willis, Royal Crown Derby
The Royal Crown Derby Porcelain Company is one of the world’s most respected ceramic brands and known throughout the globe for its quintessential British style. The business was launched back in 1750 and was granted permission to include the title, 'Royal' by Queen Victoria in 1890. Since then the business has been able to innovate and grow it's brand globally with an office in Hollywood, California, USA. Willis has twelve years experience leading strategy to market Royal Crown Derby and knows exactly what it takes to leverage the Britishness of your brand.
Nick Roope, Plumen
Plumen designed and developed the world's first designer energy saving light bulb. It uses 80% less energy than traditional bulbs helping to keep down electricity bills and is kinder to the environment. Nick Roope is the brains behind this British built brand and has used its elegant design and practicality to win customers from all over the world, including Smarta. We named Plumen as a Smarta 100 winner in 2011. Nick will be on hand to share his experiences of creating and launching a global brand from here in the UK.
Will King, King of Shaves
Will King founded male grooming brand King of Shaves in 1993, taking on US shaving giants Gillette and Wilkinson Sword. Since then, the brand's holding company, KMI, has acquired personal grooming brands including Ted Baker and Fish. He has also launched an online cut prize razor subscription service offering customers three razor blades for £3 a month. Will has used used the Britisheness of King of Shaves to appeal to customers all over the world including the US, Australia and New Zealand. He managed to secure sponsorhip with British Olympic athlete, James Ellington during London 2012 and launched a viral video of a spoof Andy Murray and Roger Federer playing tennis during Wimbledon last year.
James Hardy, EMEA Marketing Director, Alibaba Group
Alibaba.com is a global e-commerce platform for small businesses intended to be the go-to English-language platform for cross-border trade and purchases between any two countries as well as helping small businesses worldwide expand to overseas markets. James has helped countless businesses expand abroad and will be using his experiences to help your business export and grow too.
More panelists will be added - we have a some brilliant British business minds on our sleeve.
When & Where
Smarta is the leading online small business resource in the UK. With a readership of 500,000 every month, Smarta aims to inform, guide and inspire entrepreneurs to aspire and achieve. Smarta recognises the best in British innovation, customer engagement and disruption with it's annual O2 Smarta 100 Awards which are now in their fifth year.