San Francisco, California
London, United Kingdom
SoLoMo is 'Social Local Mobile', reflecting the maturity of mobile from a technology and device into a full part of the customer's expectation and experience. Explore as part of the Internet Retailing Expo happening on the 20th of March in Birmingham NEC.
"Social" is important since not only do people speak to other people via their mobile phones, but the use of social media is far greater via mobile devices than via the desktop. "Local" reflects the 'grounding' of the mobile experience in current or chosen locale (via maps, GPS and directories) while "mobile" reflects the everywhere, anytime aspect of customer experience.
From the underlying technology to customer engagement strategies, via vouchering and promotional technical to behavioural insights, this conference will bring SoLoMo to life - and show how we can rapidly adopt and exploit this trend.
From PayPal to Pizza Hut, we have the highest echelon of speakers from leading suppliers and retailers. This Stream is programmed by M-Retailing.net, the Internet Retailing title focusing upon the role of mobile channels and 'mobility' within multichannel retailing.
The Internet Retailing Expo (IRX) is the UK’s largest trade event for online and multichannel retailers. It has 6 conferences, all free to attend, which cover Internet Retailing In-Store, Operations and Logistics, the Customer Journey, International and Cross-Border, Online Merchandising and Social-Local-Mobile.
|Keywords||how to social media, about mobile apps, how to mobile market, business to business social, about mobile marketing, marketing with mobile, marketing mobile marketing, mobile marketing is, mobile marketing in, advertising mobile, mobile to internet, social media marketing, about social media, social media how to, mobile advertising, social media networking, digital business. mcommerce, local, social, ecommerce, mobile, internet retailing|
|Artists / Speakers||Webreality., M-Retailing and author of the book 'M-commerce', Editor, Paul Skeldon, PayPal, UK and Ireland, Sales Director, Mike Davies, Forrester Research, Principal Analyst - eCommerce and Channel Strategy, Martin Gill, GroupFMG, UK managing director, Mark Inskip, Pizza Hut, IT director, Steve Ash, Bemoko, Sales and marketing director, Phillip Clement, SecretSales, CMO, Robert Moss, Cooper & Co, Owner & MD, David Warr, MD, Matthew Robins|