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Social Media for Beginners with the BBC's Daisy Griffith

Mumsnet Academy

Saturday, June 29, 2013 from 10:00 AM to 5:00 PM (BST)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Social Media for Beginners Ended £65.00 £0.00

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Event Details

  • Using social media for your business is not as easy as it might seem. Yes, the main tools are technically ‘free’, but the time and effort required to achieve social media success is considerable. So, you need a plan – and not just any plan, but a realistic and achievable one. 

    This one-day course will help you define: exactly what social media can (and can’t) do for you; how you can find the time to do it all in your already extremely busy day; and how you can make sure it’s having results.
    The course is not advanced, but does assume a working knowledge of Facebook and Twitter. 
  • What's Included


    •Pinning down exactly what you are trying to achieve using social media.
    •Identifying who you want to target, and how you can help them.
    •Deciding which platforms and tools are most relevant.
    •Managing things day-to-day – including tone, frequency, policy & guidelines.
    •Monitoring and measuring success. 
    •What to do if things go wrong.
    •Digging deeper to understand who you are trying to reach and how they behave on social platforms.
    •Determining the different content paths you should follow.
    •Looking at what works (and what doesn’t!) on different platforms.
    •Coming up with specific content ideas for your campaign.
    •Drafting example editorial calendars for the coming weeks/months.
  • Tutor Details

    Daisy Griffith is the lead social media trainer at the BBC, working with news and programme teams across the organisation on social media strategy, best practice and crisis planning. She has experience agency-side and in-house for a range of clients from small, local businesses to multi-national global brands. She also runs her own company, the School of Social, which provides social media services to commercial and public sector organisations.

    Daisy specialises in social media communications that genuinely connect with and engage audiences, she is passionate about putting the consumer first in a way that delivers tangible business results. She has 2 small children and lives by the sea after finding central London too difficult to try to control a toddler in.
  • More Information

    The workshop will take place on Saturday 29 June 2013 from 10am to 5pm at Mumsnet HQ, 6 Deane House Studios, Greenwood Place, Highgate Road, London NW5 1LB.

Have questions about Social Media for Beginners with the BBC's Daisy Griffith? Contact Mumsnet Academy

When & Where

Mumsnet Towers
Studio 6, Deane House Studios
Greenwood Place, Highgate Road
NW5 1LB London
United Kingdom

Saturday, June 29, 2013 from 10:00 AM to 5:00 PM (BST)

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Mumsnet Academy

So what is this Academy thing?

We're very excited to be launching The Mumsnet Academy - a brand new enterprise which aims to curate a portfolio of fantastic courses to fit around family commitments and busy working lives. 

A while back we asked you what courses you would like and the programme of masterclasses, workshops, and events we've come up with is a reflection of your  responses.

To help us deliver the programme we have enlisted some fabulous experts in a range of fields as well as teaming up with some great partners who have a reputation for delivering high-quality, life-changing courses.

This collaborative approach allows us to offer a programme across a range of different subjects including entrepreneurship, business, technology, social media, blogging, history of art, creative writing, publishing, gardening, philosophy, finance, fashion as well as courses concerned with self-improvement and the concept of learning to live wisely and well. Some of these courses will be skill-based, while others will explore concepts, theory and ideas.

If we've missed something you think is a must, fear not, we will be adding classes to our portfolio all the time so please drop us a line or complete the suggestion box on our website.

One of the things that we felt was important was to ensure our Academy courses are available across the UK and we are pleased to announce that we will be running events in Birmingham, Edinburgh, London and Manchester from day one. We are also keen to develop some online courses and hope to announce the first of these later this year.
While our courses are scheduled at times which are more convenient for those with young children, they are absolutely open to everyone. Ultimately, the overall aim of the Mumsnet Academy is to bring people together in a thought-provoking and fulfilling environment where there is a universal willingness to explore ideas, develop skills, and learn from experts as well from each other.

For more information about the Mumsnet Academy, please contact us at academy@mumsnet.com.
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Social Media for Beginners with the BBC's Daisy Griffith
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