Today's consumers get swathes of their information from social media – news, product recommendations, in-jokes, even opinions. No matter what line of business you're in, if you want to build a buzz, the quickest, cheapest and most efficient way to do it is through a strong social media strategy.
But with every other business on earth jostling for feedspace, it's important to ensure that your message gets out to your potential customers, and that they get the info they want without feeling spammed.
This course covers the basics of building and managing a community, and using this as a primary sales tool. Practical exercises will help you refine the right social media voice for your organisation and customers, and work up some content ideas to get you started, so you can put your new knowledge to work instantly.
The first half of this in-depth masterclass will introduce you to best practice for corporate social media, how to define your aims and objectives, and drawing up a social media strategy for your business. The afternoon comprises of a workshop to create a social media persona for your business and plan content with which to engage with your customers. Topics covered on the day include:
Andrew Jennings is the social media director of Socialeyes. He is a social media consultant with eight years experience advising major brand on their social media objectives and strategies. Andrew has experience of working across Production, Creative, PR, Marketing, in-house New Media and Media Buying and Trading teams in order to effectively reach objectives and deliver campaigns in a smart and simple way. Tweet him at @MrAJennings
Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.