Social media for businesses

Today's consumers get swathes of their information from social media – news, product recommendations, in-jokes, even opinions. No matter what line of business you're in, if you want to build a buzz, the quickest, cheapest and most efficient way to do it is through a strong social media strategy.

But with every other business on earth jostling for feedspace, it's important to ensure that your message gets out to your potential customers, and that they get the info they want without feeling spammed.

This course covers the basics of building and managing a community, and using this as a primary sales tool. Practical exercises will help you refine the right social media voice for your organisation and customers, and work up some content ideas to get you started, so you can put your new knowledge to work instantly.

Course description

The first half of this in-depth masterclass will introduce you to best practice for corporate social media, how to define your aims and objectives, and drawing up a social media strategy for your business. The afternoon comprises of a workshop to create a social media persona for your business and plan content with which to engage with your customers. Topics covered on the day include:

• Social media for business
• Best practice examples from brands and businesses
• Practical workshop – defining your social strategy
• Community management
• Practical workshop – finding your voice

This course is for you if…

• Social media strategy is part of your job description, but you don't know where to start with your strategy
• You already use social media personally, but have never used it in a professional capacity
• You're a small to medium sized business looking for low-cost, high-return marketing strategies

Tutor profile

Andrew Jennings is the social media director of Socialeyes. He is a social media consultant with eight years experience advising major brand on their social media objectives and strategies. Andrew has experience of working across Production, Creative, PR, Marketing, in-house New Media and Media Buying and Trading teams in order to effectively reach objectives and deliver campaigns in a smart and simple way. Tweet him at @MrAJennings

Full course and returns information on the Masterclasses website