Social media has had a seismic impact on how people share and prioritise information. Capable of creating instant public sympathy, in many ways it’s a campaigner’s dream. But with so many voices vying for attention online, it’s easy for your cause to get lost in the chatter. Whether you’re looking to raise funds or awareness, this intensive seminar covers everything you need to know to focus public attention via social media, from dealing with sensitive issues in under 140 characters to integrating social media into a more traditional media campaign.
Our panel of experts, including Save The Children digital media manager Rosie Childs, will explain the fundamentals of relationship building, including how to work with bloggers and YouTube users on standalone campaigns and in the long-term, as well as technical tips such as how to cover live events effectively, and strategies for gaining followers. It’s a must for anyone who wants to use social media to influence public awareness.
This course teaches participants how to use social media to create and manage standalone and long-term campaigns, as well as how to use Twitter and Facebook to build relationships with other media, report current events, raise funds and increase awareness of your organisation. Topics covered include:
- Dealing with sensitive subjects on social media
- Gaining followers in order to gain/the effect this has on donations
- Live tweeting an event
- Working with bloggers and YouTube users for charity campaigns
- How to do long-term blogger outreach work and general pitfalls to avoid when doing this.
- Using social media to tell stories that wouldn’t make it into the traditional press
- How to integrate a social media campaign into a more traditional PR campaign
- Creating short but high profile social media campaigns with bespoke pages
Rosie Childs is Save the Children's digital media manager, leading on social media and digital journalism across their busy media team. She designs social & digital media campaigns for global campaign launches; runs the organisation's outreach work with influential bloggers and vloggers; develops digital media partnerships and drives innovation in their digital storytelling. A former BBC radio producer she combines a passion for storytelling with a strong belief in the power of online communities to bring about social change.
Carol Naylor is the Social Media and Online Communities Manager for Macmillan Cancer Support. She and her team are responsible for maintaining Macmillan’s online communities including 65,000 members of Macmillan’s own online community and over 200,000 followers on Facebook. They also support the staff behind Macmillan’s 30 regional and fundraising Facebook pages as well as over 50 Twitter accounts. Carol has been using social media in the third sector for the last seven years and has been managing online communities for over 20 years.
Louise Howells is an accidental social specialist. She stumbled into community management way back when Freeserve was still your homepage and there were whispers about a search engine called Yahoo! Since then she has navigated the rocky waters of digital, working on community and social projects focussed at an array of audiences for a variety of companies and charities including the BBC, Condé Nast and Media Trust. She currently works as Digital Communications Manager at Teenage Cancer Trust and Social Media Strategist for The Big Shot agency.
Emerson Povey is the Communities Editor at Amnesty International UK. He leads on the charity's social media communications and campaigning output. He also manages the charity's blogging platform, and previously helped Age UK start their social media presence. You can find Amnesty UK on Twitter @amnestyuk, and Emerson @emersonp.
Jon Henley is a senior Guardian feature writer and former foreign correspondent. In a 20-year career with the paper he has reported from most countries in western Europe, Scandinavia and the Baltic states, Afghanistan, eastern Europe including former Yugoslavia, west Africa and south America, and was for nearly 10 years the paper's chief Paris correspondent. His recent work using of Twitter as a reporting tool to both discover and tell the stories of ordinary people suffering from the current economic and financial crisis in southern Europe - including the series Greece on the Breadline - won wide acclaim and was shortlisted for several digital innovation awards.
Date: Saturday 29 June 2013
Venue: Royal Society of Medicine, 1 Wimpole Street London W1G 0AE
Price: £99 (includes VAT, booking fees, lunch & refreshments)
Event capacity: 150
When & Where
Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.