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Social Media for Social Good

The Albany Learning & Conference Centre

Monday, 31 March 2014 from 09:30 to 16:30 (BST)

Social Media for Social Good

Ticket Information

Ticket Type Sales End Price Fee VAT Quantity
1 Person Ticket
1 person ticket is confirmation of your place at this event. Ticket includes refreshments and lunch.
Ended £105.00 £0.00 £21.00
2 Person Ticket
2 person ticket is confirmation of you and your colleagues place at this event. Ticket includes refreshments and lunch.
Ended £190.00 £0.00 £38.00

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Event Details

Social Media for Social Good - 31st March 2014

Sponsored by:

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This special one-day event from GCVS features a mix of practical workshops and inspirational talks for anyone passionate about social media for social good. The event is suitable for charities, community groups, social enterprises and other third sector organisations as well as public or private organisations looking to connect with the sector.

Social Media has transformed the ways that we campaign, raise funds, sell ourselves, recruit, and generally raise awareness. Online services like Facebook and Twitter are becoming essential tools to help large and small organisations connect with their service users and stakeholders. Come away from this conference with the skills and inspiration to make digital media work for you and your organisation.

To pay by cheque or invoice please click 'show other payment options' underneath the green 'order now' button.

Speakers

Third Sector Future: How digital will transform Scotland's voluntary sector

Chris Yiu - Director of Digital Participation, SCVO

Chris Yiu

Chris is currently Director of Digital Participation at the Scottish Council for Voluntary Organisations (SCVO). Chris was Head of the Digital Government Unit at Policy Exchange, where he led research on public policy and technology, data and the internet. Before joining Policy Exchange he worked as a civil servant at HM Treasury and the Prime Minister's Strategy Unit, and as a consultant at McKinsey & Company. Chris's talk will explore his work across the public, private and third sectors to increase digital participation in Scotland and a look at how we build digital capability in the third sector. 

Special Q&A Session - Social media meets 'traditional' media

Shaun Milne - Editor, Advance and Stream Content (Digital Publishing), STV Group

Shaun Milne

Shaun will be joining us for a special question and answer session, giving you the chance to pick his brain on how social media works in tandem with 'traditional' media. Shaun is the former editor of STV Local and has a wealth of experience with media outlets, including The Daily Record and The Daily Mirror.

A Burdz Eye View: Changing Scotland one blog post at a time

Kate Higgins - Blogger and political commentator

Kate Higgins

Passionate campaigner and commentator on Scottish social justice issues, Kate Higgins will be joining us for a look at the power of blogging. Kate's blog 'A Burdz Eye View' has become one of the leading sources for political opinion in Scotland, read by thousands every month. Kate will explore the secrets of successful blogging and share hints and tips on the dark art of political blogging.


Workshops

Keeping your organisation, staff and volunteers safe: How to craft a simple social media policyAmy Jones, Thorntons Law LLP

The use of social media brings huge benefits for organisations. However a lack of understanding of social media means that some organisations are ill prepared to manage its use by their staff and volunteers. The aim of this workshop is to show how you can strike a balance between protecting your organisation’s interests and affording your staff the freedom to use social media appropriately by having in place a social media policy including looking at what your policy should contain and why.


A local place for local people: Making Facebook work for regional fundraising - Sara Thomas, Leukemia and Lymphoma Research

Sara Thomas works for LLR as Area Development Manager (North) in the regional fundraising team. LLR have a regional presence on Facebook which complements the national presence, and Sara's currently working on making the regional pages work harder for fundraising. This workshop will feature discussion about how to differentiate between a national and regional page whilst still staying on brand, growing a local fan base, content creation, realistic expectations, setting KPIs, and most of all, celebrating the local.


Mobile first: How mobile technology can improve your engagement, communications and fundraising strategies - Collette Langley, Blackbaud

By 2015, mobile is predicted to be the number one way to access the internet – now is the time to make your website mobile ready! This session will consider the role mobile can play in your engagement, communications and fundraising strategies. With the mobile phone being the best impulse capturing device and mobile giving becoming a growing trend, discover how going mobile can benefit your organisation.


Interview skills in a digital age: Key tips for video and audio case studies and outcomes evidencing - Rosie McIntosh, Third Sector Lab 

Telling personal stories is the best way to show the impact that your organisation makes. But, how do you make sure your case studies are respectful and effective? We will look at the best ways to identify, produce and share your stories through video, audio, images and writing. The workshop will include: Interview skills, Consent and ethics, Showing impact, Giving people a voice plus the best tools for producing and sharing your content


Why encourage local people?: Building an offline community using online tools - Briony Cullin, Yelp

Yelp is not just a city guide. It is a community of locals who love their city, and love sharing those experiences. As Yelp Glasgow's Community Manager, one of my roles is to grow the community online and offline through events. My workshop will discuss what a community is, why you want to build a community and how to built your community by connecting people online and offline.


Why do funders want us on social media?: Using social media to show the difference you make - John Fellows & Rachel Thomson, Big Lottery Fund Scotland

This talk by John Fellows, Head of Communications, and Rachel Thomson, Communications Officer at the Big Lottery Fund will discuss how groups and organisations can use social media to showcase their work online using various online mediums.  From the perspective of a potential funder, they will display how groups can maximise their online presence and in turn showcase to a funder the difference they make to their community.


Kickstarter fundamentals: Crowdfunding your next project - Helen MacDonald, Glasgow Women's Library

Helen MacDonald of Glasgow Women's Library shares insights into the crowdfunding process gleaned from the Library's successful 21 Revolutions Kickstarter campaign, and offers practical approaches for planning and promoting your own Kickstarter (and what to do when it succeeds!)


Stop being boring: Ideas for social media content that engages and inspires - Ross McCulloch, Third Sector Lab

If your social media presence lacks oomph or if you're simply not getting engagement on anything you post then this session is for you. Having worked with the likes of Oxfam, Relationships Scotland, SCVO and Enable Scotland, Ross will look at some simple tactics for creating social media content that engages and inspires, covering Facebook, Twitter, Blogging, Audio and Video. Ross will also show you how to create a simple content calendar for your organisation. 


Keeping it fresh: How to manage an effective website re-design - Conrad Rossouw, Shelter Scotland

Your website is a dinosaur and the competition online is fierce. Perhaps it's time for a re-design, but where should you start? This session will cover the ins and outs of a web redesign. We'll look at content management systems, the design process, mobile and the user experience. By the end of the session you'll have a good idea of the path to take and pitfalls to avoid.


Full programme

9.00am Registration & refreshments

9.30am Special Q&A Session - Social media meets 'traditional' media | Shaun Milne - Editor, Advance and Stream Content (Digital Publishing), STV Group

9.55am Workshop Session One

A local place for local people: Making Facebook work for regional fundraising - Sara Thomas, Leukemia and Lymphoma Research

Mobile first: How mobile technology can improve your engagement, communications and fundraising strategies - Collette Langley, Blackbaud

Why do funders want us on social media?: Using social media to show the difference you make - John Fellows & Rachel Thomson, Big Lottery Fund Scotland

Stop being boring: Ideas for social media content that engages and inspires - Ross McCulloch, Third Sector Lab

10.50am Refreshments

11.05am Workshop Session Two

A local place for local people: Making Facebook work for regional fundraising - Sara Thomas, Leukemia and Lymphoma Research

Mobile first: How mobile technology can improve your engagement, communications and fundraising strategies - Collette Langley, Blackbaud

Why do funders want us on social media?: Using social media to show the difference you make - John Fellows & Rachel Thomson, Big Lottery Fund Scotland

Why encourage local people?: Building an offline community using online tools - Briony Cullin, Yelp

12.05pm Lunch in The Albany Cafe

12.45pm Speaker: A Burdz Eye View - Changing Scotland one blog post at a time | Kate Higgins - Blogger and political commentator

1.25pm Workshop Session Three

Keeping your organisation, staff and volunteers safe: How to craft a simple social media policy - Amy Jones, Thorntons Law LLP

Interview skills in a digital age: Key tips for video and audio case studies and outcomes evidencing - Rosie McIntosh, Third Sector Lab

Kickstarter fundamentals: Crowdfunding your next project - Helen MacDonald, Glasgow Women's Library

Keeping it fresh: How to manage an effective website re-design - Conrad Rossouw, Shelter Scotland

2.25pm Refreshments

2.40pm Workshop Session Four

Keeping your organisation, staff and volunteers safe: How to craft a simple social media policy - Amy Jones, Thorntons Law LLP

Interview skills in a digital age: Key tips for video and audio case studies and outcomes evidencing - Rosie McIntosh, Third Sector Lab

Kickstarter fundamentals: Crowdfunding your next project - Helen MacDonald, Glasgow Women's Library

Keeping it fresh: How to manage an effective website re-design - Conrad Rossouw, Shelter Scotland

3.40pm Speaker: Third Sector Future - How digital will transform Scotland's voluntary sector | Chris Yiu - Director of Digital Participation, SCVO

4.20pm Closing remarks and feedback

If you need any further information contact us at training@gcvs.org.uk or on 0141 332 2444.

Do you have questions about Social Media for Social Good? Contact The Albany Learning & Conference Centre
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When & Where


The Albany Learning and Conference Centre
44 Ashley Street
G3 6DS Glasgow
United Kingdom

Monday, 31 March 2014 from 09:30 to 16:30 (BST)


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Organiser

The Albany Learning & Conference Centre

GCVS (Glasgow Council for the Voluntary Sector) is the main development agency and advocate for voluntary and community organisations in Glasgow and a key partner in Glasgow’s Third Sector Interface.

GCVS owns and operates the Albany Learning and Conference Centre. Since opening in 2008, GCVS has delivered it's training and customised learning by Third Sector experts.

The Albany Centre is a welcoming venue for meetings, events and conferences. Our rooms are all light, airy and fully equipped and can be arranged to meet your needs. And our professional, welcoming staff will be available before your event and on the day to make sure that everything goes perfectly!

  Contact the Organiser

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