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Social media for sustainabilty - New York event

Wednesday, October 17, 2012 from 8:00 AM to 11:00 AM

Social media for sustainabilty - New York event

Ticket Information

Ticket Type Sales End Price Fee Quantity
Delegate rate for large businesses (over 250 employees) Ended $199.00 $11.94
Delegate rate for small businesses (up to 250 employees) Ended $149.00 $9.19

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Event Details

Social media for sustainability - New York event

This short course will teach you everything you need to know about using social media in sustainability from story telling to successful strategies. 


More companies are taking to Twitter, Facebook, YouTube and blogs to talk about sustainability than ever before. Not all of them are getting it right, in fact there have been some spectacular fails.


However, the rewards are great if you do get it spot on. A social approach to telling sustainability stories can deliver engaged audiences, new ideas and active dialogue with even the hardest to reach stakeholder.

Our social media and sustainability short is for people who do, in this case sustainability and communications professionals. If that's you, you'll leave with:

• Ideas and insights from brands who have created great social media & sustainability campaigns
• Advice on how to avoid social media disasters
• Opportunities to collaborate and learn with other sustainable business doers



For more information, please email




Susan McPherson, senior vice president/ director of global marketing, Fenton

Chrysi Philalithes, chief digital officer, (RED)

Kelly Fisher, assistant manager, corporate philanthropy, Toyota

Angie Moncada, vice president of communications,Citi Community Development



08:00 Registration & refreshments


08.20 Hello and opening remarks from Susan McPherson, your host

08.30 To set the scene: five of the best and five of the worst social media campaigns with Susan McPherson, Fenton

08.40 Panel discussion: making the most of your community's conversations

Constant access to your stakeholders' conversations and other interactions sounds like a marketeer's dream, but it pays to be careful. How can you interact with your communities without breaching trust? Our panel will debate the who, what and why of making good conversation on social media.

09:20 Break

09:30 Experiment

This session will focus on two real life social media sustainability case studies – one demonstrating the importance of social media listening and learning and the second showing best practice in social media engagement and storytelling. Participants will learn how to make sure they win with social media based on these two case studies then apply the lessons to creating their own best practice approach to the two scenarios.

In doing so participants will learn how to identify the long-term opportunities and risks of social media for sustainability and understand the innovation required today to future-proof their initiatives for tomorrow.

With Susan McPherson, Fenton

11:00 Close




Have questions about Social media for sustainabilty - New York event? Contact the organizer

When & Where

630 Ninth Avenue
Suite 910 (Between 44th and 45th streets)
, NY 10036

Wednesday, October 17, 2012 from 8:00 AM to 11:00 AM

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