Social media for sustainabilty - New York event
Wednesday, October 17, 2012 from 8:00 AM to 11:00 AM
Social media for sustainability - New York event
This short course will teach you everything you need to know about using social media in sustainability from story telling to successful strategies.
More companies are taking to Twitter, Facebook, YouTube and blogs to talk about sustainability than ever before. Not all of them are getting it right, in fact there have been some spectacular fails.
However, the rewards are great if you do get it spot on. A social approach to telling sustainability stories can deliver engaged audiences, new ideas and active dialogue with even the hardest to reach stakeholder.
Our social media and sustainability short is for people who do, in this case sustainability and communications professionals. If that's you, you'll leave with:
• Ideas and insights from brands who have created great social media & sustainability campaigns
• Advice on how to avoid social media disasters
• Opportunities to collaborate and learn with other sustainable business doers
For more information, please email firstname.lastname@example.org.
Susan McPherson, senior vice president/ director of global marketing, Fenton
Chrysi Philalithes, chief digital officer, (RED)
Kelly Fisher, assistant manager, corporate philanthropy, Toyota
Angie Moncada, vice president of communications,Citi Community Development
08:00 Registration & refreshments
08.20 Hello and opening remarks from Susan McPherson, your host
08.30 To set the scene: five of the best and five of the worst social media campaigns with Susan McPherson, Fenton
08.40 Panel discussion: making the most of your community's conversations
Constant access to your stakeholders' conversations and other interactions sounds like a marketeer's dream, but it pays to be careful. How can you interact with your communities without breaching trust? Our panel will debate the who, what and why of making good conversation on social media.