Social media monitoring
Thursday, April 15, 2010 from 8:30 AM to 10:00 AM (BST)
FreshMinds, in association with FreshNetworks, presents
Social media monitoring
Using the tools and analysis to grow your business
15 April 2010
229 High Holborn, London, WC1V 7DA
With a variety of social media monitoring tools available on the market, most organisations are aware of the importance of listening to the online conversation.
But how do you use the tools, and results, in a way that will help achieve your key business goals?
Our breakfast briefing will help you learn more about the different social media monitoring tools that are currently available. We'll also show you how to analyse and apply your findings to help grow your business.
You will also receive an exclusive copy of our in-depth social media monitoring report, which looks at the pros and cons of using the different social media monitoring tools.
Who should attend?
Anyone tasked with developing a marketing strategy, providing insight or developing new products and ideas for their business or organisation.
What will be covered?
Real-life case studies, strategic advice, ideas and tips about how to use social media monitoring for customer insight, innovation and to develop a strategic marketing plan.
8.30am Breakfast and networking
Breakfast will be available for all seminar attendees from 8.30 am
8.55am Welcome and introduction
9.00am Are you listening? The benefits of social media monitoring
Charlie Osmond, Managing Director of FreshNetworks, will discuss why businesses and organisations should listen to the online conversation and how brands can benefit from social media monitoring.
9.30am Social media monitoring report 2010
James Turner, Head of Research Communities and Panels for FreshMinds, will discuss the findings and insights from an in-depth social media monitoring project which used a variety of listening tools to analyse the sentiment for a major global brand.
When & Where
FreshMinds Research, in association with FreshNetworks
The FreshMinds Group comprises three consulting businesses: research, recruitment and social media.
FreshMinds Research is one the UK’s leading research consultancies. A unique combination of market research and business research skills has helped the firm become the MRS UK Market Research Agency of the Year twice in a row.
FreshNetworks is a social media agency that helps organisations connect with customers using social media. Services include social media strategy, social media software, and online community management.
By combining the research expertise of FreshMinds Research and the social media software and knowledge of FreshNetworks, clients benefit from a unique way of gaining insight about their business or brand.