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Starting a creative business

Guardian Masterclasses

Monday, March 18, 2013 from 6:30 PM to 9:30 PM (GMT)

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Event Details

In a uncertain economic climate, many of us dream of setting up our own business – using our creative skills, while becoming our own boss.

This could be a design studio, a series of events, a retail empire - or, increasingly, a hybrid of different activities that bond around a common creative ethos.

In this series of talks, three very different entrepreneurs will explore what it takes to turn a great idea into a robust business. Through case studies, tips and tricks and honest accounts of mistakes made, they will cover the key considerations for launching and building a new venture.

The evening will cover:
- the basics: what you absolutely need to do, and what you don't.
- sources of funding
- working with brands and sponsors
- handling growth and managing a team
- mixing revenue streams

There will be plenty of time between the talks for open Q&A.

This course is for anyone who has an idea for a creative business that they want to turn into a reality. You'll leave with solid advice and the inspiration to take the next steps.


Danny Miller is the Managing Director and co-founder of The Church of London (, a creative agency with a passion for publishing, design, writing, filmmaking and hosting events. TCOLondon publishes cutting-edge film magazine Little White Lies and surf, skate and snowboarding magazine Huck. They produce Think Quarterly for Google, and Access for Playstation, and Danny is currently working on a new business venture.

Simone Baird is Head of Masterclasses – a rapidly growing business within The Guardian. She was previously Features Editor of Time Out, the London arts and entertainment magazine. She started her journalism career in Edinburgh at The List magazine before writing for Jockey Slut, Sleazenation, The Face, the Sunday Times Style magazine, NME, Muzik and several Australian broadsheets. She is a founder of Trashed, the online platform for young creative people, and the Clever Boxer series of talks and events.


Date: Monday 17 March 2013
Times: 6.30pm-9.30pm
Location: The Guardian, Kings Place, 90 York Way, King's Cross, London N1 9GU
Price: £39 (inclusive of VAT, booking fees and refreshments)
Maximum class size: 100

Have questions about Starting a creative business? Contact Guardian Masterclasses

When & Where

N1 9GU London
United Kingdom

Monday, March 18, 2013 from 6:30 PM to 9:30 PM (GMT)

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Guardian Masterclasses

Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.

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