A national enterprise campaign is set to help budding food industry entrepreneurs capitalise on their talent with a free event designed to inspire as well as assist in building a food business from scratch.
The event will take aspiring foodies through the key stages of setting up a business from the planning, branding, marketing and sales aspects, through to advice on where to find funding and support.
There will also be a chance to hear from food buyers about what they look for and how new start-ups can make the most of opportunities.
The day-long event is set to take place at the the Kingston Market House. It will feature panel discussions, Q&As, hints and tips from top food brands and business experts.
The event will be followed by a drinks reception from 5.30 - 7.30pm, providing an excellent opportunity to meet the speakers and network with fellow food entrepreneurs.
There will even be the chance for you to walk away with a copy of Cook, Wrap, Sell by Bruce McMichael.
*Registration will take place between 9.30-10.00am, please try to arrive by 9.45 to collect your name badge and sign-in for the event.
9.30am: Registration and refreshments
10.00am: Opening comments
10.05am: Planning for success
Practical advice on what goes in to a business plan and how to start one, how and where to conduct research to identify market size, target market, competitors.
11.00am: Getting ahead of and Standing out from the crowd
Developing your own USP, the art of good presentation/branding/packaging
11.30am: Promoting & Pitching your products
Use social media and effective press to get known and noticed! Getting your product on the market.
12.30pm: Lunch break
1.30pm: Basic ingredients for business success
2.00pm: Running a food business: Being a home-based business, saving money in the kitchen, creating a perfect work environment, health and safety, scaling up production and quality standards and certification
3.00pm: From farm shops to supermarkets: Using different channels to sell your products, local retailers, regional and national retailers, box schemes and online stores, selling at events i.e. markets and food festivals
4.00pm: Getting stocked: How to get stocked in supermarkets, will hear from successful entrepreneurs as to what they look for and what is required.
5.00pm: Closing comments
5.30-7.30pm: Evening drinks reception
StartUp Britain is a national campaign by entrepreneurs for entrepreneurs, harnessing the expertise and passion of Britain’s leading businesspeople to celebrate, inspire and accelerate enterprise in the UK.
The campaign was founded by eight entrepreneurs and launched on 28th March 2011 by the Prime Minister, with the full support of the Chancellor and HM Government, although it is completely funded by private sector sponsors.
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