Monday, 17 March 2014 at 09:00 - Friday, 21 March 2014 at 17:00 (GMT)
London, United Kingdom
San Francisco, California
London, United Kingdom
5-day CPD Accredited Technology Strategy Training for Small Businesses, Entrepreneurs, UCL Staff, Alumni and Post-graduate Students
*** UCL Students - Please contact Fiona Bell (email@example.com) to get your Event Discount Code, BEFORE booking ***
The general objective of the course is to provide participants with a set of skills and instruments to manage firms in high-technology sectors and to understand industry dynamics in these sectors. To this end the course introduces conceptual frameworks based on cutting-edge research in economics, strategy and technology management. It sheds light on the technological and competitive landscapes that characterize high-technology industries, incentives to innovate, alternative commercialization paths for new technologies, as well as resource allocation and R&D investment decisions. The course covers two broad themes. The first theme discusses how technological cycles, market dynamics and organizational factors shape the success or failure of a firm’s technology strategy. The second theme focuses on the sources of technological capabilities and on the process through which these capabilities are translated into new products. The specific topics covered include, but are not limited to, the following subjects:
Technological Change and Economic Growth
- Industry Standards and Dominant Designs
- The Challenge of Disruptive, Discontinuous Technologies
- The Sources of Innovation
- Intellectual Property: Profiting from good ideas
- Managing Innovation inside the Firm
- Technology Strategy and Industry Structure
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Terms and Condiions: http://www.ucl.ac.uk/advances/about/terms
Other courses we have: http://www.ucl.ac.uk/advances/training/short-courses/courses
When & Where
UCL Advances, UCL's centre for entrepreneurship and business interaction, helps anyone who wants to learn about, start or grow a business. It’s primary role is to promote a culture of entrepreneurship on campus and engagement with entrepreneurs and small businesses beyond UCL’s boundaries. It works to support start-ups and small businesses across London by helping them to access the technical and business expertise of UCL’s staff and students through a series of programmes to help support ambitious young companies.
UCL Advances is affiliated with UCL Enterprise, which provides UCL’s structures for engaging with business for commercial and societal benefit.