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The Accelerator Programme (Cheshire) - Social Media Technologies: Taking the Next Step

InfoLab21, Lancaster University

Wednesday, December 5, 2012 from 8:30 AM to 4:30 PM (GMT)

The Accelerator Programme (Cheshire) - Social Media...

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Type Remaining End Quantity
The Accelerator Programme 11 Tickets Ended Free  

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Event Details

Delegates taking part in the Accelerator Programme must commit to attending both sessions in order to be eligible. Due to the nature of the funding used to run these workshops, delegates must be SMEs based in the North West that employ 5 or more members of staff. Priority will be given to Cheshire-based companies due to sub-regional project quotas. This website provides provisional registration only. You will received a confirmation email once your eligibillity has been established. Full eligibility criteria is available here.


The Accelerator Programme - Social Media Technologies: Taking the 'Next Step'

Riverside Innovation Centre

Castle Drive




Session 1 - Wednesday 21st November

Session 2 - Wednesday 5th December


Following the success of our spring 2012 Accelerator Programme in Merseyside we are pleased to announce a new set of workshops being held at the Riverside Innovation Centre in Chester. This Winter Accelerator Programme consists of two full day events being run on Wednesday 21st November and Wednesday 5th December with each focusing on different elements of social media.

Experts from Industry and Academia will be talking on a range of subjects of interest to businesses; from the products involved such as Twitter, Facebook, LinkedIn, YouTube etc to the use of video in social media channels, developing and implementing a strategy and also the technologies involved both now and looking to the future. 


Why attend:

  • You'll gain a better understanding as to why and how people and businesses use social media
  • You'll be able to evaluate your current usage of and time commitment to social media
  • You'll learn how to utilise some of the social media tools at your disposal
  • You'll be helped to think strategically about how you utilise social media
  • You'll be helped to develop a social media strategy unique to your company's needs
  • You'll be given the opportunity for one to one time with a subject specialist
  • You'll gain a video record of the workshop and presentations for future reference
  • You'll have chance to network with an intimate group of like-minded, local companies

Who should attend:

  • Owner/managers who are currently using social media to some extent but want to find out how to use it more strategically and effectively across multiple platforms / products
  • Companies interested in developing a social media strategy for their business
  • Companies who want to increase their online presence and sense of brand through social media

IMPORTANT:  These sessions are intended to help companies take the 'next step' in using social media.  Attending companies should already be using one or more social media products mentioned to some extent.  The sessions will not be appropriate for those who looking to start using social media,  already operating at an advanced level or involved in the actual technical development of social media applications or tools.

Feedback from previous Accelerator Programme Delegates:

                'Very informative, very interesting'  Natalia Ward, EnergyWorx2 Ltd

                                   'Very comprehensive' Simon Minta, Fresh T Limited

         'Outstanding!' William Wilson, Global-365 Ltd

             'Excellent content, left with a good understanding of the benefits and issues social media is                             able to bring to my company' Daron Davidson, Global-365 Ltd

            'Finally an event that was educating and showing how to put it into practice' Anon

                        'Very detailed, helped a lot with implementing social media for my business' Anon

One to One Sessions, Confidentiality and Equipment

There are a number of appointment times available for companies to spend one on one time with the speakers. These one to ones will take place during breaks and lunch times over both events. If you are interested in booking a slot (10 minutes) please contact Carolyn (c.hayes2@lancaster.ac.uk) detailing which speaker you would like to meet and what issue you would like to discuss.

These sessions will be carried out in an open environment using some group work with the aim being that delegates, by sharing their experiences my offer benefit to and benefit from the group as a whole. Confidentiality of delegate information can only be assured by the delegates own activity in not sharing information they deem sensitive.  The one to one sessions will not be directly filmed or recorded and offer a opportunity to discuss more sensitive or confidential information with our specialists.

No specialist equipment is required but delegates are encouraged to bring personal laptops or similar devices in order to apply the knowledge given to their own scenarios and for use in any one to one sessions with a speaker.  WiFi connectivity will be available at the venue.


Wednesday 21st November

08:30 Arrive, refreshments

09:00 Introduction to the Accelerator Programme and session administration process

09:15 Introduction to social media for businesses (Andrew Greenyer, Raise the Roof Marketing)

10:00 Break and refreshments

10:30 In depth look at Facebook, Twitter and Google+ (Andrew Greenyer, Raise the Roof Marketing)

12:30 Lunch

13:30 YouTube and the use of video on social media (David T. Guest, Workshop Media)

15:00 Break and refreshments

15:30 Social media risks (Andrew Greenyer, Raise the Roof Marketing)

16:00 Summary of event and implementation planning (Andrew Greenyer, Raise the Roof Marketing)

16:30 Close


Wednesday 5th December

08:30 Arrive, refreshments

09:00 In depth look at LinkedIn (Andrew Greenyer, Raise the Roof Marketing)

10:30 Break and refreshments

11:00 Motivations behind social media, use of technology and the future (Dr. Paul Coulton, Lancaster University)

13:00 Lunch

14:00 Weibo - a powerful social media platform in China (Ben Hui, Language Brand Communication)

15:00 Break and refreshments

15:30 Panel session Q&A (all speakers)

16:00 Summary of event and implementation planning (Andrew Greenyer, Raise the Roof Marketing)

16:30 Close



Speaker Information

Andrew Greenyer, Raise the Roof Marketing

Andrew now runs a SME Marketing Consultancy, Raise the Roof Marketing, specialising in digital marketing techniques. Previously he was Head of Marketing and IT for Business Link Northwest, providing business support and information services to SMEs. Having worked as a consultant at Pinpoint Analysis, Client Services Manager at ICD, Andrew moved up to the Northwest in 1992 to head up the Analytical Software Division for The Database Group. In 2000 Andrew joined Group 1 Software as Director of Customer Relationship Solutions, subsequently becoming VP International Marketing. Andrew is also a fellow of the Institute of Direct Marketing, a member of the Institute of Mathematics, a Northwest Regional Board member for the CIM and is a regular conference speaker and guest University Lecturer.

David T. Guest, Workshop Media

Workshop Media is a video marketing company based in Lancashire in the North West of England, combining the skills of video production with the marketing principles of business to business communication. David T. Guest is Managing Director of Workshop Media. He is a Lancaster University Alumni with a 2:1 BA Honours in Culture, Media and Communication and takes charge of the strategic and tactical actions that underpin the content Workshop Media produce to ensure that the goals of the content are met.

Dr. Paul Coulton, Lancaster University

Paul has a background as a game designer, programmer, and hardware designer and now spends his time subverting perfectly good technology for his own amusement to create novel games, playful experiences, and toys. His research often encompasses an ‘in the wild' evaluation methodology utilising 'app stores' and social networks as an experimental platform. Paul was selected as one of 50 most talented mobile developers worldwide from a community of over 2 million to be a founding Nokia Champion and the first academic invited to speak at the mobile section of the Game Developers Conference. Paul is the founder of the Mobile Radicals UX design group and you can checkout their current work on YouTube.

Ben Hui, Language Brand Communication

Ben joined Language in 2011 to develop its growth strategy for the international market. He has extensive experience working with companies in the UK and China, plus a proven track record in the creative industries. Ben also leads Language's brand development for UK and international organisations and brands looking to extend their geographical reach.

For several years, Ben worked as a China business consultant, advising British companies within the hospitality sector, gaming industry and high tech engine manufacturing sector. His innate understanding of Chinese business culture means Ben is perfectly placed to advise on China's potential for UK businesses.

In 2012, Ben was a finalist in the China Business Awards, an annual trade award run by UK Trade & Investment (UKTI). Ben is also the Founder of the Creative Industries Networking Group (CING), which has over 1,400 members in Greater Manchester.

These events are being filmed in order to allow delegates to review the information given at a later date. Discussions and questions/answer sessions will be edited out of the final video in order for companies to remain anonymous and to maintain confidentiality. A short, edited version of these videos will be uploaded to YouTube and used on other promotional channels. Only speakers will appear in this video. If you have any questions about this please contact Carolyn (details below).  By registering for and attending at these sessions we deem that you have given permission for this filming activity to take place.


Please contact Carolyn Hayes c.hayes2@lancaster.ac.uk or 01524 510465 if you have any questions or problems with registering.


InfoLab21's ISIS and ISTEP Projects


This event is supported by InfoLab21 as part of the regional events programme for its ISIS project.  The ISIS is a project are part financed by the European Regional Development Fund Programme 2007 to 2013. The Department for Communities and Local Government is the managing authority for the European Regional Development Fund Programme, which is one of the funds established by the European Commission to help local areas stimulate their economic development by investing in projects which will support local businesses and create jobs. For more information visit www.communities.gov.uk/erdf.

About ISIS

ISIS aims to raise levels of ICT investment across the region by providing objective advice, guidance and appropriate ICT solutions to SMEs (Small & Medium Enterprises) throughout the Northwest, supporting business changes to minimise cost and maximise the benefits from ICT, both now and in the future. ISIS is the first project of its kind in the UK and is delivered under the "Transformational ICT" product, part of the Government's Solutions for Business portfolio, a highly targeted, publically funded suit of products and services offering solutions to real business needs.

ERDF in the Northwest

ERDF is making a real difference to people and businesses in the North West. With €755 million to invest between 2007 and 2013, ERDF is enhancing the competitiveness of the region's economy by supporting growth in enterprise and employment.  ERDF in the North West is managed by the Department for Communities and Local Government - for further information visit www.communities.gov.uk/erdf. 

Investing in England's Northwest                                       

                                                             Support for Business

Have questions about The Accelerator Programme (Cheshire) - Social Media Technologies: Taking the Next Step? Contact InfoLab21, Lancaster University
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When & Where

Castle Drive
CH1 1SL Chester
United Kingdom

Wednesday, December 5, 2012 from 8:30 AM to 4:30 PM (GMT)

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InfoLab21, Lancaster University

InfoLab21 is Lancaster University's world-class ICT Centre of Excellence.
It is a well equipped, high-tech environment providing ICT support for businesses, business incubation facilities, ICT education & training, and research & development.

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The Accelerator Programme (Cheshire) - Social Media Technologies: Taking the Next Step
Chester, United Kingdom Events Business

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