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The Art of New Business, London

The Art of New Business

Thursday, 17 January 2013 from 18:30 to 22:30 (GMT)

The Art of New Business, London

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
TAONB 17012013 (Attendees)   more info Sold Out Ended £25.00 £1.62
SPEAKERS & ORGANISERS ONLY   more info Sold Out Ended Free £0.00
TAONB 17012013 (Pre-registered) Sold Out Ended £25.00 £1.62

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Event Details

This event is a rare opportunity to gain insight and inspiration on how to win new business from a leading author, clients and new business experts.

Check out "What is The Art of New Business?" on Vimeo here. You can also read a write-up on our first event from Campaign magazine here.



17 JANUARY 2013
6.30PM - 10.30PM

(Talks will be given between 19.00 - 20.50pm with networking before and after).



LBi London office. 146 Brick Lane, London. E1 6RU.

Overview of speakers, Pecha Kucha participants & panelists:

  • David Tovey, author of Principled Selling. (Speaker)
  • Juliet Blackburn, UK MD of Grupo Consultores. (Speaker)
  • Gareth Jones, Brand Engagement Director, LBi London. Digital expert and ex-editor of Marketing & Revolution Magazine. (Pecha Kucha)
  • Neil Christie, MD of Wieden + Kennedy London. (Pecha Kucha)
  • Mr Bingo. UK illustrator & animator. (Pecha Kucha)
  • Mark & Paddy. A Dublin based creative agency. (Pecha Kucha)
  • The Bank of Creativity. Manchester based freelance creative duo. (Pecha Kucha)
  • Richard Williams, MD of Williams Murray Hamm. (Pecha Kucha)
  • Camilla Honey, Director at JFDI. (Panelist)
  • Tina Fegent, marketing services procurement expert. (Panelist)
  • Ben Anderson, VP, GSK. (Panelist)
  • Afonso Rebelo de Sousa, Senior Design Manager, Adidas Global Brands. (Panelist)
  • Claire Cardosi, Manager of CRM, Citroen UK.


Keynote: David Tovey, Principled Sell 
David Tovey is the author of Principled Selling and a popular writer and speaker. His mission is to demonstrate how selling ethically, with integrity and a conscience can help build a better more profitable business in a way that both seller and buyer will always find comfortable. The Principled approach takes out any need for cold calling or sales ‘techniques’, removing any suggestion of manipulation from the sales process.
David and his colleagues have helped hundreds of blue chip companies and professional service firms around the world to increase top line profitable growth by focusing on Principled Selling and Principled Leadership.

Juliet Blackburn, UK MD, Grupo Consultores 
Juliet Blackburn is managing director at Grupo Consultores UK. Previously she was head of digital at AAR and consumer marketing director at Skype. She heads up responsibility for the UK version of agencyScope, GC's survey on agency performance and market perception of them.

According to a survey by the agency monitoring research company, one in four UK marketing directors are not impressed with their agencies. Juliet will share other insights during her presentation.

Pecha Kucha session: 

What is Pecha Kucha?

PechaKucha 20x20 is a simple presentation format where each speakers show 20 images, each for 20 seconds. The images advance automatically and they talk along to the images.

Topic: Differentiate or Die.
This Pecha Kucha session purposely brings together a mix of presenters. Speakers include MD's from well-known agencies, freelancers, an ex-editor, regional creatives and an illustrator. 

Each presenter has been chosen as a result of their original approach to attracting new clients. Their presentations will inspire you to think differently about how to 'sell' to prospective clients.
  • Gareth Jones, Brand Engagement Director, LBi London. Digital expert and ex-editor of Marketing & Revolution magazine.
  • Neil Christie, MD, Wieden + Kennedy London. Over 25 years of new business experience. Ex-TBWA, BBH, Euro RSG. 
  • Mr Bingo. UK illustrator and animator. 
  • Mark & Paddy. A Dublin-based creative agency.
  • The Bank of Creativity. Manchester based freelance creative duo.
  • Richard Williams, MD, Williams Murray Hamm. Founding partner at London-based branding and design agency.
Panel discussion: your chance to ask the panel your burning questions on the topic of new business!

  • Camilla Honey, JFDI (new business expert).
  • Tina Fegent, Tina Fegent Consulting (marketing services procurement expert).
  • Ben Anderson, VP, GSK.
  • Afonso Rebelo de Sousa, Senior Design Manager, Adidas Global Brands.
  • Claire Cardosi, Manager of CRM, Citroen UK.
  • Karla Morales-Lee, co-founder of The Art of New Business.

Contact information:


Follow @theartofnewbiz



Do you have questions about The Art of New Business, London? Contact The Art of New Business
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When & Where

LBi office, London
146 Brick Ln
E1 London
United Kingdom

Thursday, 17 January 2013 from 18:30 to 22:30 (GMT)

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The Art of New Business

The Art of New Business is a collaborative network of like-minded individuals set up by Karla Morales-Lee and Sarah Bradley. Our focus is on finding new ways of winning business, and giving support and advice to each other. We run events in London and Manchester for new business executives, managers and directors working in the creative sector. For each event we select speakers who can inspire our network to think differently about what they do and how to do it. We want to lead the search for ‘a better way’. That means better people, better processes, better tools and better results. Bringing in new business for your agency can often be a lonely, high pressured job, so this network has been set up to support and inspire those of you facing daily pressure to bring in new business, often in silo from the rest of their organisation.

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The Art of New Business, London
London Events Business

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