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General Assembly London

The Art & Science of Bootstrapping

General Assembly London

Tuesday, October 15, 2013 from 7:45 PM to 9:15 PM (BST)

Ticket Information

Ticket Type Sales End Price Fee Quantity
First Five
Limited to first five students
Ended £20.00 £1.15
Early Bird Ended £25.00 £1.28
Regular Ticket Ended £30.00 £1.40

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Event Details


The Art & Science of Bootstrapping


Tuesday, 15 October
7:45 – 9:15 pm



Figure out how to execute when the pressure’s on. The ability to launch a startup with nothing but sweat and drive is not easy. Learn how to hire and manage minimal resources for maximum growth from the co-founder of Mixcloud - an award-winning Internet radio company based in London.


  • What a startup cashflow looks like
  • How to lower startup costs
  • Understanding of what the major cost drivers are
  • Hints & tips from the battlefield
  • Knowledge of tax, grants and R&D refunds in the UK



Nico Perez 

Nico Perez is co-founder of Mixcloud. In late 2008, he decided to start Mixcloud to help people find great radio shows online. As an experienced DJ and radio presenter, he saw the need to re-think traditional radio and Podcasting, and develop a new solution for the "socially networked" generation. Nico holds a Masters degree in Aeronautical Engineering from Cambridge University.


Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about The Art & Science of Bootstrapping? Contact General Assembly London

When & Where

9 Back Hill
EC1R 5EN London
United Kingdom

Tuesday, October 15, 2013 from 7:45 PM to 9:15 PM (BST)

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General Assembly London

General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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The Art & Science of Bootstrapping
London, United Kingdom Events Business

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