Should we be investing in Direct Marketing?
Questions CEOs should ask!
Head of Direct Marketing, UNICEF UK
The Clare Foundation, Saunderton 5.00 for 5.30 pm start
Wine, cheese and light refreshments.
Thursday 8 November 2012
Helen Pattinson has worked in direct marketing for Action for Blind People, Christian Aid, St Mungos and UNICEF UK. She is a trustee of Alzheimer’s Research UK.
Helen runs a very large direct marketing programme across all media – and is constantly answering questions from senior managers and trustees about the value of direct marketing and whether investment is justified by the returns.
Helen will share the questions from CEOs that all fundraisers hope will never get asked!
When & Where
The Clare Foundation
The Clare Foundation, a charity helping other charities become more effective and efficient. We take established commercial methods, business expertise and entrepreneurialism to the voluntary sector through training, mentoring, sharing best practice and networking at our "Charity Centre" in Buckinghamshire.