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The Essentials of Audience Development - Birmingham

The Audience Agency

Tuesday, 27 November 2012 from 10:00 to 16:00 (GMT)

Birmingham, United Kingdom

The Essentials of Audience Development - Birmingham

Ticket Information

Ticket Type Sales End Price Fee VAT Quantity
National Portfolio Organisations Ended £75.00 £0.00 £15.00
Non - National Portfolio Organisations Ended £125.00 £0.00 £25.00

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Event Details

An introduction to audience development principles and best practice, using case studies from a range of organisations. This workshop explores how audience development fits within organisational strategy and takes you through the practical steps of devising and delivering a sustainable audience development plan.

By the end of the session you will be able to:

  • Understand how marketing and audience development objectives fit with the wider strategic objectives of your organisation
  • Understand how to obtain insight into the wants and needs of your visitors/users/participants/audiences
  • Recognise a range of effective audience development techniques and approaches
  • Create your own audience development plan

 

Trainers:
Caroline  Griffin, Director, Midlands
Catherine Bradley, Head of Evidence and Engagement

 

 

This workshop is part of Best Practice, a partnership between the Audience Agency and the AMA, funded by Arts Council England, to provide a national service to collate, share, train, and implement best practice in arts marketing and audience development.

 

      Lottery Funded Arts Council England Logo

 

 

Do you have questions about The Essentials of Audience Development - Birmingham? Contact The Audience Agency

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