An introduction to audience development principles and best practice, using case studies from a range of organisations. This workshop explores how audience development fits within organisational strategy and takes you through the practical steps of devising and delivering a sustainable audience development plan.
By the end of the session you will be able to:
Understand how marketing and audience development objectives fit with the wider strategic objectives of your organisation
Understand how to obtain insight into the wants and needs of your visitors/users/participants/audiences
Recognise a range of effective audience development techniques and approaches
Create your own audience development plan
Caroline Griffin, Director, Midlands
Catherine Bradley, Head of Evidence and Engagement
This workshop is part of Best Practice, a partnership between the Audience Agency and the AMA, funded by Arts Council England, to provide a national service to collate, share, train, and implement best practice in arts marketing and audience development.