The essentials of creativity in business

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The essentials of creativity in business

By The Guardian Masterclasses

Date and time

Tuesday, November 25, 2014 · 6:30 - 9:30pm GMT

Location

The Guardian

Kings Place 90 York Way London N1 9GU United Kingdom

Refund Policy

Contact the organizer to request a refund.

Description

Learn how to inspire and implement new ideas that will transform your business

Creativity gives you an instant advantage, no matter what business you're in. This course provides a refreshing primer for creative industry professionals and managers on how creativity works, how to nurture and reward it, and how it is still the only legal unfair competitive advantage.

This large-scale seminar provides you with a rare chance to put your questions to blogger and ad man and creative thinker Dave Trott. From creating ad campaigns that went viral – before 'going viral' was even a thing – to writing the pioneering book Predatory Thinking, Dave has left an indelible mark on the creative industries. Here, he offers a wealth of tips on how to stimulate creativity and implement new ideas.

Meanwhile, guest speaker Ciaran Burke, of creative hub Hiive, provides an overview of how to use networking and profiling tools to help build a creative braintrust than can help your company, or career. Whether you're planning a startup, or looking for new ways to inspire disruptive thinking at an established business, this event shows how creativity can be applied to all levels of an enterprise, from product design to marketing to management.

This course is for you if...

-You work in the creative industries, or are planning to switch career, and want to learn practical ways to promote and utilise creative thinking

-You want to move into the creative industries – either through a startup or a career switch – and gain a better understanding of the industry culture

-You want to instil, promote or balance a creative culture within your existing business

-You're an individual interested in learning new creative ways of thinking and problem-solving.

Course description

This stimulating, large-scale seminar uses anecdotes, examples and lessons from Dave Trott's legendary career to teach attendees how to encourage and apply creative thinking to all levels of the modern creative industries. Attendees will also learn the advantages that creative networking can offer. Topics covered on the evening include:

• An introduction to creativity: who needs it, what it is and why it still matters
• Pure creativity vs applied creativity
• The difference between creativity and innovation
• The difference between creativity and design
• Lateral thinking and predatory thinking
• Building a creative team in a commercial environment
• Championing creativity in a data-driven culture
• What to look for as an employer, or as an employee
• How to use modern networking and profiling tools to forge a rewarding creative career or business
• Q&A with Dave Trott and Ciaran Burke

Tutor profiles

Dave Trott has enjoyed a distinguished career as a copywriter, creative director and founder of some of London's most high-profile advertising agencies. Dave worked on Madison Avenue in the 1960s, and later founded several of his own agencies including GGT (Gold Greenlees Trott) and Bainsfair Sharkey Trott. Now a popular blogger dealing with creative thinking, he has also published two very successful books on the subject, Creative Mischief and Predatory Thinking.

Ciaran Burke is Creative Editorof Hiive, a social network targeted at growing the UK's creative industries. Ciaran began his career in management consultancy working with clients such as EY, Intersport, Vodafone and Oakley, and found a passion in growing businesses and building a community around them

Sponsor information

Hiive, is a professional networking site for the creative community. Backed by Creative Skillset and funded by the UK Commission for Employment and Skills, Hiive is a digital community that allows professionals, employers and educators to connect, collaborate and grow together.

Full course and returns information on the Masterclasses website

Organized by

Welcome to Guardian Masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

We offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.

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