The essentials of food writing with Felicity Cloake

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The essentials of food writing with Felicity Cloake

By The Guardian Masterclasses

Date and time

Monday, October 27, 2014 · 6:30 - 9:30pm GMT

Location

The Guardian

Kings Place 90 York Way London N1 9GU United Kingdom

Refund Policy

Contact the organizer to request a refund.

Description

Everything you need to know to start writing food content that your audience will want to share

Taking pleasure in a great meal is easy – capturing the gustatory experience in words is rather more of a challenge. If you'd like to express your love for food online or in print but don't know where to start, this intensive evening is for you.

Award-winning Guardian food writer Felicity Cloake provides a waffle-free primer for gastro-journalism enthusiasts and budding professionals alike, which will enable you to write about food to a high standard and pitch your ideas with confidence. The course covers the key skills necessary for all types of food coverage, including effective social media, readable features and meticulous recipes. You'll also take part in a practical workshop to give you first-hand experience with your new skills, and have the opportunity to receive personalised feedback and editing tips from one of the industry's most respected writers.

This course is for you if...

  • You're an aspiring food writer who wants to know how to work – and pitch – in various formats
  • You're an existing food blogger who wants to up your game, either by improving your blog, building your audience or pitching for paid commissions
  • You're a foodie who would like to start a blog dedicated to dining

Course description

This course provides a rounded introduction to all the skills necessary for writing about food to a high standard in various formats, from social media and blogging, to recipes and long-form print articles. Topics covered on the evening include:

  • The realities of life as a food writer
  • Career v hobby: exploring different types of food writing
  • Food blogging: taking the plunge online
  • Finding your own style, and finding an audience
  • Recipe writing: an exact science
  • Nuts and bolts: the importance of self-editing
  • Getting serious: pitching ideas to editors
  • Group food writing exercise

Tutor profile

Felicity Cloake is a writer specialising in food and drink and winner of the 2011 Guild of Food Writers awards for Food Journalist of the Year and New Media of the Year. Her first recipe book, Perfect, is published by Fig Tree. She likes to think she'd try any food once – although an eyeball recently caused her to question this gung-ho gastronomic philosophy. Read Felicity's writing for the Guardian here.

Full course and returns information on the Masterclasses website

Organized by

Welcome to Guardian Masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

We offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.

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