Whether you're new to freelance writing or just considering it as a possible sideline, this crash course in the logistics of journalism covers everything you need to know about how to get ahead in the industry. Featuring an inspiring keynote speech by Hecklerspray founder Stuart Heritage, the course offers up to the minute advice from working writers and editors on everything from learning the lingo to making journalism pay.
You'll learn how to identify the right publication for an idea, tailor your concept to their audience, pitch with professionalism and craft memorable articles both readers and editors will love. A straight-talking panel discussion will ensure all your questions will be answered, and with practical exercises in generating and pitching features, you'll leave this day-long seminar with new ideas, and the confidence to pitch them to editors.
Mixing presentations, discussions and practical exercises, this comprehensive course focuses on the practicalities of freelance features journalism, from generating fresh ideas to analysing the market for opportunities and pitching to commissioning editors. There will be regular opportunities to ask questions and an extensive panel discussion to ensure your individual concerns are addressed. Topics covered include:
- Journalism jargon buster
- How the features desk works: who does what and how to deal with them
- Where the money is: which publications pay the best (and which won't or can't pay at all)
- How to use angle and execution to put a fresh twist on a pedestrian subject
- How to dissect magazines and newspapers to spot pitching opportunities
- Tips and tricks to bring your writing to life
This course is for you if…
You're considering freelance feature writing, either as a career or sideline, and are looking for insight into how the publishing industry works, what commissioning editors typically look for, and how to find employment in the field.
Stuart Heritage is a freelance film and TV writer. He founded and wrote the award-winning satirical celebrity blog Hecklerspray for five years from 2005, and has been writing blogs, liveblogs, interviews and features for The Guardian since 2009. In addition to this, he co-runs www.luvandhat.com and has also written for several television programmes, none of which he is prepared to reveal because none of them were very good.
Simone Baird is currently Head of Guardian Masterclasses, the unique programme of learning embedded within one of the world's most forward-thinking media organisations. She was previously features editor at Time Out, and has been a writer and editor for Jockey Slut, Sleazenation, The Face, The List, the Sunday Times Style magazine, NME, Muzik and several Australian broadsheets. In 2009, she co-founded Clever Boxer which offer series of talks and workshops helping people get ahead in the creative industries, and, in 2006, co-founded Trashed, the innovative media project for teenagers in London.
Alan Rutter is a journalist specialising in culture, science, business and technology. He is currently a technology consultant at Condé Nast International, and a consultant for The Guardian. Before that he was Online Editor at Time Out, having previously been Acting Deputy Editor and Features Editor on the magazine. He has written for the Telegraph, Time Out, Delayed Gratification, Men's Health, Jack and Maxim.
Eddy Lawrence has over 20 years experience as writer and editor for publications including The Face, Smash Hits, the Modern Review and Jack, and even some which are still going, such as Shortlist, the Big Issue and the Guardian. He has also worked as an editorial consultant for companies including EMAP Metro and John Brown Media, and taught journalism as part of the Time Out Trashed outreach project during his six years as Music Editor for Time Out.
When & Where
Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.