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Fire Circus events is proud to present...

Join the top agencies, brands and media owners for an inspiring journey through the evolving world of Branded Content. A series of sessions which will leave you understanding exactly the part that well-crafted content will play in the future of the digital industry. Earned vs. Owned? Brand vs. User-Generated? ... With case studies showing insights that will ignite your innovation.

Full agenda and speakers details below...

More details at www.firecircus.co.uk


What’s the story, branded glory?


Driving audience engagement through great content and context.

Reasons to attend this unique conference:

- Insightful stories from excellent speakers

- Give your brand leadership

- Grow, engage with and create advocates from passionate audiences

- Beat the competition with quality

- Learn lessons from experts and market leaders

- Give your brand and content new life

More details and speaker profiles at www.firecircus.co.uk 


Presented by Fire Circus

Thursday, 26 September 2013 from 09:00 to 17:00 (BST)


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Audiences are telling great brand stories; and brands are amplifying these even further. How can your audiences get the most reward from your branded content.  

With a line-up of fantastic speakers, we aim to share some fascinating stories to inspire your own audiences. More details on our fantastic speakers on the Fire Circus website.

Enjoy the show.

Simon Stokes

Founder, Fire Circus




Venue: The Hospital Club, 24 Endell St, Covent Garden, London WC2H 9HQ, UK


The Hospital Club


Date: Thursday 26th September 2013   |   Time: 9:00am for 09:15am start



09:00 Registration and refreshments

09:15 Let the show begin - opening remarks - Simon Stokes [Fire Circus]

Section 1: Content is dead; long live Branded Content

09:30 Story 1 - Russell Buckley, angel investor, mentor and venture capital strategist

10:00 Story 2 - Giles Pocock, VP Client Services, Propaganda

10:30 Story 3 - Peter Burns, Marketing, Waitrose

- a venture capitalist's view on the development of content

- how "anywhere, anytime" mobile access is influencing content

- building loyalty through creative content

- using video to engage with passionate audiences

11:00 Coffee Break

Section 2: Infectious Content

11:30 Story 3 - Emma Jenkins, Chief Marketing Officer, giffgaff

12:00 Story 4 - Paul Gaskell, Associate Director, The Value Engineers

12:30 Discussion Panel and questions

- your audience as the heart (& voice) of your brand

- how to reach and engage different segments

- strategic approaches to "the right content, at the right time"

13:00 Lunch


Section 3: The Power of Content and Context

13:45 Story 5 - "YouTube - a creative perspective" - Steve Paler, Head of YouTube Creative Services

14:15 Story 6 - Graham Hodge, Global Head of Branded Content, LBi

14:45 Story 7 - Dan'l Hewitt, GM AdVICE Europe at Vice Media Inc.

- harnessing the YouTube generation

- your brand, your content? Or does it now belong to your audience?

- maximising the return for your brand

- hype or right? How to get your brand conversations flowing

15:15 Coffee Break


Section 4: The Future of Branded Content

15:45 Story 8 - "Making Content count" - James Booth, CEO & Founder, Rockabox

16:15 Discussion panel / debate [with guest speakers]

- the branded content futurescape

- increasing effectiveness through smarter tools

- bright, shining brands of the future

16:45 Close - The Future of Branded Content - over to you...

Who should attend:

- Most importantly, YOU and your team

- Marketing Directors

- Digital Strategists

- Digital, Social and Online Marketing Leads

- Strategic and Creative Directors for digital agencies

- Integrated campaign developers and managers

- Marketing managers for technology, entertainment, retail and consumer brands 

- Social marketing and CRM managers

More details and speaker profiles at www.firecircus.co.uk 

---   Fuelling ideas and igniting your innovation   --- 

 The Future of Branded Content conference

 Presented by

Fire Circus banner

Do you have questions about THE FUTURE OF BRANDED CONTENT? Contact Presented by Fire Circus

When & Where

The Hospital Club
24 Endell Street
WC2H 9HQ London
United Kingdom

Thursday, 26 September 2013 from 09:00 to 17:00 (BST)

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Presented by Fire Circus

Fire Circus Ltd

   [ Conferences | Events | Consultancy | Leadership Training ]  

www.firecircus.co.uk (c) July 2013

  Contact the Organiser
London Events Conference
Join the top agencies, brands and media owners for an inspiring journey through the evolving world of Branded Content. A series of sessions which will develop your approach to well-crafted content and the role it will play in the future of your digital marketing. www.firecircus.co.uk (C) FIRE CIRCUS LTD June 2013

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