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The Social Media Business Club: Energise your Business & Accelerate in 2014

Peter Wilkinson -

Wednesday, 15 January 2014 from 18:00 to 21:00 (GMT)

The Social Media Business Club: Energise your Business...

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Ticket Type Sales End Price * Fee Quantity
Social Media Business Club 15 Jan 2014   more info Ended Free £0.00
Early Bird Ticket - Social Media Business Club 15 Jan 2014   more info Ended £15.00 £0.00
Standard Ticket - Social Media Business Club 15 Jan 2014   more info Ended £35.00 £0.00
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Event Details

The Social Media Business Club

January Meeting - 15 January 2014

The Social Media Business Club:
Energise your Business and Accelerate into 2014 

Serious Networking

Two Presentations

18.00 We will kick off with serious business networking - complimentary cake from Kirsty's Cakes, tea and coffee and you can also buy drinks at the bar.
18.45 First speaker: Peter Wilkinson from - Social media strategy for engaging your organisational energy and linking that energy to your brand energy.

Your social media effectiveness and strategic efficiency is driven from the inside out.  Key to this is how you use social media to engage your organisational energy, manage your key stakeholders, develop internal brand advocacy and channel that energy to your external consumer/customer facing brand for maximum ROI.

Yammer is one internal social media tool that will help you realise the true potential of using social media to drive your social media marketing strategy from the inside.  Accelerate your business in 2014, increase collaboration across your business, improve learning and skills adoption, shorten on boarding time, manage stakeholders, improve your diversity strategy and cascade innovation touch points across your business.  
The above are just a few of the benefits you will reap by engaging your organisational energy and integrating your culture using social media.
The following is a case study using Yammer.....
19.15 Second speaker: TechQuarters CEO Chris Dunning will take you through a day of using Yammer in his business. TechQuarters have just been awarded the 2013 Microsoft World Cloud Partner of the Year.  They are the top Microsoft Partner in the UK and Yammer specialists.

Yammer is a social media tool that will help you realise the true potential of strategic social media adoption.


Fun, Fun and more Fun

19.45 Fun, team building and more networking - Those who came over the last few months will remember the fun we had after the presentations! By Marrtha Jesty of Latin Parties UK

C – Suite leaders must take note that either they have a robust social media strategy and they drive it or social media will drive them and this will carry a high degree of risk.

Social media is best known for its use as part of a marketing communications mix or marketing campaign. Social media is also starting to be used as part of a social, local mobile strategy.

It should be recognised that applications for social media go across the business and these go far beyond just marketing. Leaders need to consider this carefully. 

In today’s markets that are being driven by acquisition and merger and collaborative working, the benefits of a robust social media strategy may have a profound effect on the competitive advantage that an organisation can gain.

Leaders should consider a layered view or more holistic application of social media and what the benefits may be. Benefits such as better stakeholder risk management, transformational change management, image, reputation, innovation, cultural integration and learning as well as marketing matrices and hard ROI are there to be reaped.

For simplicity sake I have listed a few of the key benefits here

Social Media Business
This is a club that will be held on the third Wednesday of every month.  The events will be a mix of business networking and practical 'case study' / 'how to' social media business presentations followed by fun relationship building activities.

There is an impressive line up of speakers across all aspects of social media business and the enabling technologies which makes this club ideal for c - suite managers and suppliers in the social technology space.



*** You MUST bring ID such as a driving licence so you can register at reception and enter the building

Our Private Bar

Our private bar

Future Club Events
  • Using social media to create a culture of innovation.
  • Implementing internal social media technologies - Yammer and Jive.
  • The problems of social media / internet addiction and trolls.
  • How to create transformational change management programmes that will socialise your culture for competitive advantage.
  • Legal and HR issues to consider when implementing social media in your culture. 
  • Creating a culture of learning so that your employees become brand advocates. 
  • Using big date to drive social media through your culture into marketing.
  • How to engage with social media service and drive brand advocacy.
  • Employer branding - using social media to align your internal culture with your brand.
  • Technologies for driving social integration and managing change across the organisation.
  • Using social media to harness organisational energy and drive brand advocacy
  • How to implement social media education, governance and internal risk management
  • The systems and technologies for listening more closely to your customers
  • Using social local mobile inside your business
  • How to join up your marketing systems and localise for each market

The following are useful resources: -

SMBClub Business Directory
- Submit your business to the directory to generate exposure. The directory is open to members and non members, members will receive a discount or free posting depending on their membership package.

SMBClub Projects Portal - Post and bid on social media, marketing and tech projects

SMBClub Training Portal - Members can post training courses and all courses are open to members and non members, members will receive a discount.

SMBClub Job site portal - Post and apply for jobs in social media, marketing and tech

The following are SMBClub public social spaces - there are private social media spaces for club members: -

SMBClub Twitter

SMBClub LinkedIn Group

SMBClub Facebook Page

SMBClub Facebook Group

SMBClub Google +1

SMBClub Video

Club Sponsors
If you would like to sponsor the club or would like to discuss speaking opportunities call Peter on 07930330125

Peter Wilkinson - Social Media Consultant


Matthew Lyall - Designer

*Given the nature of this event, Social Media, we will be taking photographs and video for use in social media and other marketing promotions in order to promote the brand and future events.  Permission to photograph and video you for possible inclusion in our social media, website and other publicity material and promotions is therefore requested.  By booking you are giving us this permission and release any claims for copyright, patents or royalties.

Do you have questions about The Social Media Business Club: Energise your Business & Accelerate in 2014? Contact Peter Wilkinson -

When & Where

Grosvenor G Casino Piccadilly
3-4 Coventry Street
W1D 6BL London
United Kingdom

Wednesday, 15 January 2014 from 18:00 to 21:00 (GMT)

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Peter Wilkinson -

Peter Wilkinson -


Peter is a marketing strategist, social media consultant, trainer, speaker and a business start-up mentor. His consultancy provides solutions for enterprise wide social media business and marketing.

In December 2013 Peter is chairman of The Corporate Social Media Summit Europe

Peter has helped C-suite leaders and established companies understand how they should bring Social Media into their strategy and realise its potential. In addition, for the past 20 years he has helped many newly formed companies with sales & marketing.

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