The ultimate guide to creating a successful podcast

Learn how to improve your production and presentation skills, and make money from your podcast, at this fun seminar with Ben Green, producer of the Guardian’s award-winning Football Weekly podcast

Podcasts have never been so popular. Whether you’re looking to get a new project off the ground, or improve an existing podcast, this masterclass will help you to make your show stand out from the crowd. Over the course of the day, Ben Green, producer of the Guardian’s popular Football Weekly podcast, will reveal the key things you need to know to produce and present a high-quality audio series – from how to conduct a great interview to how to monetise your podcast and grow your audience.

Content

• Podcasting’s second wave – how the medium has grown in popularity and reach in recent years
• Getting your podcast onto iTunes and other platforms
• Expert advice on how to improve your production and presentation techniques
• How to monetise your podcast
• Advice on increasing your audience and subscriber numbers
• Scripting – and the art of the introduction
• Interviews, intimacy and storytelling within podcasting
• Q&A – an invaluable opportunity to pick the brains of one of the Guardian’s most experienced podcasters

Class preparation

• Ahead of the class, you’re encouraged to pick a podcast that you really like. On the day, Ben will ask the group if anyone would like to share the reasons why they listen to that particular podcast

Speaker profile

Ben Green is a senior multimedia producer who has been making podcasts for the Guardian since 2006. He currently produces the award-­winning show Football Weekly, the UK’s number one sports podcast, which has over a million downloads a month. Before joining the Guardian, Ben worked for Channel 4 News and LBC radio. He has won two Sony awards for the dearly ­departed Media Talk podcast, and somehow found himself as the voice of the Guardian’s Guide to Running podcasts. He tweets @greenbengreen.