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The Unfair Advantage - Entrepreneur Country Winter Forum - 1st February 2011 at the Royal Institution of Great Britain

Entrepreneur Country

Tuesday, February 1, 2011 from 8:30 AM to 5:30 PM (GMT)

The Unfair Advantage -     Entrepreneur Country Winter...

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Event Details


Entrepreneur Country Winter Forum - 1st February 2011 at the Royal Institution of Great Britain

And introducing our next event 'The Better Business Workshop - 9th March 2011 in London' - click here for more information

'The Unfair Advantage'

Hosted by Julie Meyer (BBC Online Dragons' Den and CEO of Ariadne Capital) the Entrepreneur Country Winter Forum will help you discover ways to get ahead of the competition with three key discussion points.

Agenda Overview

The day will be action packed with great content and networking opportunities, listed below are just some of the highlights and further information.

Keynote speakers

Panel debates

Entrepreneur pitches

Interactive City

Corporate exhibitors

Networking & lunch breaks

Better Business Workshop

Keynote speakers

Successful entrepreneurs, investors, industry commentators and business leaders will address 'The Unfair Advantage' and how to make the most of the current climate.


  • Theo Paphitis- TV Dragon, investor and retail guru
    Theo Paphitis is one of the UK's most high profile businessmen. The famous entrepreneur was born in Cyprus. His family emigrated to Britain in the 1960s and Theo showed his business skills at the tender age of 15 when he was put in charge of his North London school's tuck shop, achieving notable success. Read more

  • Dr Dambisa Moyo, is an author and economist, born and raised in Lusaka. Moyo achieved a chemistry degree and MBA at Washington DC's American University, a doctorate in economics from Oxford University and a masters from Harvard University's Kennedy School of Government before working as a consultant at the World Bank and then for nearly a decade at Goldman Sachs. Read More

  • Sara Murray, Founder & Managing Director, Buddi Limited and Governing Board Member of the Technology Strategy Board - Sara Murray (M.A. Oxon) is a serial entrepreneur. She founded Ninah Consulting, which uses proprietary software to advise clients including GSK, Diageo, CGNU, Comet and Coca-Cola on marketing effectiveness. In 1999, Sara founded inspop.com. She built and sold the online company with over 250,000 customers to the Admiral Group, and renamed it Confused.com. Read More
  • Mike Parsons, Chairman of the Barchester Healthcare Foundation - Coming from a background in advertising, where he was chief operating officer of Saatchi & Saatchi, Mike Parsons has transformed Barchester from a single Care Home operator to a billion pound organisation with 200 homes throughout the UK. Read More
  • Gil Mandelzis, Co-Founder and Chief Executive Officer of Traiana & Member of ICAP Global Executive Management Group - Gil Mandelzis co-founded Traiana in April 2000 and continues as Chief Executive Officer following the acquisition of the company by ICAP in October 2007. In 2009, Gil was appointed to ICAP's Global Executive Management Group. Read More
  • Steve Lewis, Co-Founder and CEO of Living PlanIT with broad experience from numerous executive positions in multinational companies. Until 2004, Steve served as General Manager of Market Development at Microsoft Corporation and Co-Chair of the Microsoft Business Development Forum. Currently Steve is an active member on several boards of commercial corporations, philanthropic foundations and government bodies. Read more



Panel debates

Our panel debates will discuss the three themes of the day 'We know who you are', 'What Investors Want' and 'Is your vision 20:20', providing invaluable insight for attendees. The panels will be hosted by Entrepreneur Country's editor-in-chief and will see leading experts in their fields participate with Q&A opportunities at the end of each session.

“We know who you are”

The next business battleground will be over the information users release through their online activity and who owns the economic value of that data. At Entrepreneur Country we believe the winners of this next phase of the web will be those companies who architect business models which organise the most inclusive set of economics for all of the players in the transaction. We call this Ecosystem Economics.

  • Kit Ruparel- Ariadne Capital
  • Robert Gorby- AVG
  • Michael Newman – My1Login
  • Gavin Littlejohn- MoneyDashboard
  • Justin Basini- ALLOW
  • Alex Payne- Microsoft

What Investors Want
At a macro level investors want to have a breadth of services to allow for asset class diversification, with optimal asset allocation linked to risk-return profile of investment managers and the underlying assets, best of breed architected service ecosystem with specialisation linked to performance track record, strong personal 360 degree investor relationships, communication and reporting.
At a micro level within the VC arena eight key factors in assessing an investment opportunity include: A great team with founder vision, track record/ experience; A large and growing market; Adoption (will the target market buy it? - ideally linked to a difficult problem that is compounding over time); Product status (is it ready for market? Is there a  compelling related monetisation model); Protectability (is it easy to replicate); Customer engagement (does it meet customers’ needs?); Route to market (is there a distribution go-to-market strategy?); Traction to date and Financial model (when will the firm make money and likely exit route strategy?).    There’s no silver bullet or magic answer...ultimately investors need to be treated as individuals...for some it will purely come down to risk and delivered returns; while others may also seek a more active role in the journey....

  • Guy Rigby- Smith & Williamson
  • Graham Stedman- Nabarro

  • Milo Yiannopoulos- Telegraph Group

  • Felda Hardymon- Partner, Bessemer Ventures
  • Michael Blakey- Avonmore Developments


‘Is your vision 2020?’

How will future technology transform and influence the key areas of social, travel, commerce, healthcare, and media. What are the key emerging trends, what are the impacts for others in the ecosystem and who are the start-ups that are pioneering a new frontier? You have seen it in the movies: Minority Report, Inception, The Matrix etc... but it IS coming soon and it is coming to a location near you!

  • Karima Serageldin- Ariadne Capital

  • Mark Paraskeva- Autodesk
  • Travers Clarke-Walker- Barclays
  • Andrew Tyrer- The Technology Strategy Board
  • Mark Littlewood- Institute of Economic Affairs

Entrepreneur pitches -

10 minutes in the hot seat, 5 minutes of Q&A - this is your chance to showcase your business to a room full of investors and delegates in our Dragons' Den style pitch session. This is where you can raise awareness, make connections and attract funding. This is a great opportunity for entrepreneurs to fine-tune business ideas and make strategic connections.

A limited number of pitch spots are available. For more details, email entrepreneurcountry@ariadnecapital.com.

Interactive City

Interactive City is the place for internet and technology entrepreneurs to display their businesses to investors, the media and industry professionals. A limited number of exhibition spaces are available. For more details email entrepreneurcountry@ariadnecapital.com.

Corporate exhibitors

Entrepreneur Country has a selected range of partner organisations which are committed to supporting entrepreneurs and SMEs. Our partners will be present on the day to explain the services they provide and how these can help make your business a success story. There are a small number of additional exhibitor stands available.

Email entrepreneurcountry@ariadnecapital.com for more information on exhibitor stands.

If you are interested in becoming a sponsor please email bryan.verster@ariadnecapital.com for details.

Networking & lunch breaks

The day has been organised to allow ample time to network, with a full attendee list included in the guidebook to facilitate this. A warm lunch will be served with other refreshments provided throughout the day.

Better Business Workshop

On the 9th March Entrepreneur Country welcomes you to a special half day workshop held in London and hosted by Julie Meyer. The event will give you insight on how to run your business more effectively and efficiently.

3 keynote speakers will present discussion topics with generous question and answer sessions following each speaker.

This event has limited places. Hurry before they are all gone - http://encountrybetterbusiness.eventbrite.com/

For further information please feel free to contact a member of the team.

e: entrepreneurcountry@ariadnecapital.com

t: +44 (0) 203 178 3627

Have questions about The Unfair Advantage - Entrepreneur Country Winter Forum - 1st February 2011 at the Royal Institution of Great Britain? Contact Entrepreneur Country

When & Where

The Royal Institution of Great Britain, London
21 Albemarle St
W1S 4BS London
United Kingdom

Tuesday, February 1, 2011 from 8:30 AM to 5:30 PM (GMT)

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Entrepreneur Country



Entrepreneur Country Partners


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The Unfair Advantage - Entrepreneur Country Winter Forum - 1st February 2011 at the Royal Institution of Great Britain
London, United Kingdom Events Business

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