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General Assembly London

The World's First Attitudinal Hackathon

General Assembly London

Friday, March 8, 2013 at 9:00 AM - Saturday, March 9, 2013 at 5:30 PM (GMT)

The World's First Attitudinal Hackathon

Ticket Information

Type End Quantity
Full Two-Day Ticket to Awesomeness Ended Free  
One-Day Friday Ticket to Awesomeness Ended Free  
One-Day Saturday Ticket to Awesomeness Ended Free  

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Event Details


The World's First Attitudinal Hackathon

Friday, 8th March from 9:00am - 10:00pm &

Saturday, 9th March from 11:00am - 5:30pm

Hosted by General Assembly and Inspire For Tech

Self-celebration? Get-rich-or-die-trying? Fail fast! And sing it from the rooftops. These are the mantras of an entrepreneurial mindset, echoing across startup communities since the Californian gold rush.

General Assembly is about the shared experience of fellow builders taking risks — about embracing failure as much as success. When great companies fail, they’re gone forever. When great people fail, they learn from their experiences and go on to pursue new ventures with a greater chance of success.

The world's first attitundinal hackathon is about embracing change, taking chances and living to learn from both success and failure. Throw caution to the wind. Check risk-averse natures at the door. These are the days to let your hair down and get down with it.


Friday, 8th March

  • 9:00am - Breakfast with IDEO's Tom Hulme: "Passion is the New Pivot"
  • 11:00 - How to Dramatically Increase Your Impact as a Communicator with Pad
  • 12:30 - Break for Lunch
  • 2:00 - Adventures in Sustainable Failure with Rob Fitzpatrick
  • 3:30 - Nailing Your Pitch: a Worskhop with Annette Kramer
  • 5:00 - Empowering New Ideas with the Squared Alumni Network with Nathan Miller
  • 6:00 - Introduction to The Sandbox Network with William McQuillan
  • 7:00pm - Challenge Pitch: Dinner & Wine (Separate Event) RSVP HERE

Saturday, 9th March

  • 11:00am - Morning Meditation Workshop with Peter Giblin
  • 12:00 - Morning Yoga with Courtney Boyd Myers (Please bring your own mat!)
  • 1:30 - Lunch will be served
  • 2:30 - "Creating Health - Success in All Areas" with Barbara Mariposa
  • 4:00 - "Learn to Sing Your Pitch" with Bianca Praetorius
  • 5:30 - Fireside Chat: "Persistence and Passion" with Joshua March
  • 6:30 - Off-site Happy Hour

Instructor Bios:

Tom HulmeAs the Design Director at IDEO in London, he uses the innovation and design process to develop new business opportunities. A serial entrepreneur and angel investor, Tom has first-hand experience in building successful enterprises and, as a result, a very thorough understanding of business. He is a Young Global Leader of the World Economic Forum and was listed in WIRED UK’s top 100 “digital power brokers”. 

Annette Kramer is a Pitch Doctor in London who helps executives start conversations clients and investors want to continue. She started her career in theatre, and taught at Brown University for 5 years before transitioning to corporate America.

Dr. Barbara Mariposa is an experienced medical doctor, acupuncturist, mindfulness coach and educator. Her other attributes include performing in the cabaret tent at Glastonbury, re-thinking our approach to health, and a talent for explaining the inexplicable. Her workshops and seminars are fun, experiential, based on scientific evidence and down to earth.

Bianca Praetorius helps Start Up Entrepreneurs to improve their Pitch- performance and to enjoy their physical storytelling skills. She is a Berlin based trained Actress, a playwright for theatre and a happy Sandboxer.

Joshua March is the founder and CEO of Conversocial, a venture backed SaaS company with offices in London and New York. Conversocial's social customer service software is used by companies including Groupon, Hertz, Tesco, Net A Porter, Waitrose, M&S and more to help them manage the fast growing flow of customer service enquiries they are receiving on Facebook and Twitter. Previously Joshua co-founded iPlatform, the UK’s leading social app development company (and the first official Facebook Preferred Developer Consultants in the UK), which was acquired by Betapond in September 2012.

Peter Giblin: A curator and designer of events, conferences and gatherings, specialising at the confluence of technology, art and science, Giblin has studied for 10 years under the tutelage of Tenzin Wangyal Rinpoche and has found myriad ways of applying what on the surface seems an esoteric Eastern set of practices to the hard practicalities of everyday life.

Rob Fitzpatrick is a tech entrepreneur based in London. He has successfully bankrupted 3 companies, is a YCombinator alum, has built products used globally by brands like MTV & Sony and has raised funding in the US & UK. He writes about early stage startup strategy, provides startup support, and is starting up his next company.

Pad is an author, speaker and success coach. He is the creator of Team Me; a dynamic approach to personal and professional performance that majors on the achievement of rapid results. A certified NLP Trainer & Master Practitioner, he has conducted numerous training workshops and coaching sessions from the UK and Europe to the Far East.


Wear comfortable clothes and bring an open mind! *Also, if you plan on doing yoga with us, please bring your own mat!

Our partner for this event:

InspireForTech is a monthly meetup that aims to inspire and motivate tech entrepreneurs. Interesting, inspiring and knowledgeable people such as seasoned entrepreneurs, adventurers, industry experts and key influencers are invited to conduct hands-on workshops or speak about a relevant subject. The main event is always followed by a networking drinks reception at the venue or a more casual gathering at a local bar or pub.

Can't make it? Sign up at https://generalassemb.ly/ to stay up to date on future events and classes.

Our Refund Policy: Plans change. We get it. But if you can't make it to a class/workshop, please email us at London@generalassemb.ly at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about The World's First Attitudinal Hackathon? Contact General Assembly London

When & Where

4-5 Bonhill Street
EC2A 4BX London
United Kingdom

Friday, March 8, 2013 at 9:00 AM - Saturday, March 9, 2013 at 5:30 PM (GMT)

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General Assembly London

General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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The World's First Attitudinal Hackathon
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