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Toy Product Development Masterclass

Friday, April 19, 2013 from 10:00 AM to 4:00 PM (BST)

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Ticket Type Remaining Sales End Price Fee VAT Quantity
Toy Product Development Masterclass 12 Tickets Ended £197.00 £0.00 £39.40

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Event Details

 

Toy Product Development Masterclass

 

How To Develop Multi-Million Selling Toy Products

 

Does your company develp new products every year only to see half of them fail?

 

If yes, then like the rest of us, you will have experienced the negative impact of failed product launches.

 

The reality is that this is a hit or miss business...

...products that seemed to be a sure thing often flounder and fail.

 

And the result of failed product launches is inventory problems, reduced profitability, loss of retail faith and loss of corporate momentum.

 

Far too many Toy companies develop Toy product with a 'throw it against the wall and see what sticks' approach, which increases the risk of launch failure!

 

There is another way however:

 

Introducing the Toy Product Development Masterclass

 

We created the Masterclass as a solution for Toy companies who want to develop more winning products and product ranges.

 

The Masterclass covers all the following, and more:

  • How to define and implement a more structured product development process.
  • How to massively reduce the risk of launch failure.
  • Creating new products with clear competitive differentiation.
  • Successful Selling of New Products (internally & externally).
  • The consumer insight advantage and how to obtain it.
  • Creating clear financial parameters before spending big on r&d.
  • Strategic product portfolio management.
  • And more...

 

But a word of warning, this Masterclass is not suitable for everyone.

 

If you want to talk fluff about products, need technical development insight or discussion of how to brainstorm cool new product ideas, this is not for you!

 

The sole focus of the Masterclass is to look at the process of developing new products from a strategic perspective, and to ensure you have the knowledge and tools to increase the chances of product launch success going forward...!

 

The Masterclass is an intensive 1 day course using presentations, interactive sessions and takeaway documents to help attendees gain most value from the day.

 

This is most suitable for:

  • Business owners seeking more efficient/effective product development.
  • Product Development managers.
  • Brand and Product managers.
  • Others seeking to create advantage via more robust development processes.

 

The Masterclass will be run by industry veteran Steve Reece.

 

Steve has extensive product development experience having lead product development teams at Hasbro (winning the coveted Golden Potato Award twice along the way), conducted thousands of focus groups with consumers (kids!), and worked as a Consultant implementing more robust Brand and Product development programs, culminating in tens of millions of units sold, and Brand equity worth $billions.

 

Tickets cost just £197 (+VAT), but please note - tickets are offered strictly on a first come, first served basis with total ticket numbers limited due to venue capacity.

 

Please book now to avoid disappointment.

 

For more information, please email: steve.reece@vicientertainment.co.uk

 

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