The USA remains the Yorkshire and Humber regions top export market, nationally around £41bn worth of goods were exported in 2012. A common misconception is that the USA is a very easy market to do business with, when there are a number of surmountable challenges in terms of communication and cultural differences. This interactive cultural awareness workshop covers US/UK cultural differences and market opportunities in North America.
Organisations looking to target the US market and develop business transactions across the Atlantic.
Managing or working with Americans.
USA: Why is it an attractive market?
Market opportunities in North America.
Growing your business in America.
Cultural awareness and key considerations.
Due to the popularity of our courses, companies are limited to a maximum of two delegates per event. Any additional delegates may be removed. Please get in contact with the events team to discuss special circumstances.