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General Assembly London

Understanding Information Architecture

General Assembly London

Tuesday, November 19, 2013 from 6:00 PM to 7:30 PM (GMT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
First Five
Limited to first five students
Ended £20.00 £1.15
Early Bird Ended £25.00 £1.28
Regular Ticket Ended £30.00 £1.40

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Event Details


Understanding Information Architecture


Tuesday, 19 November
6 – 7:30 pm



Information architecture (IA) once was practiced as a sort of web-era librarianship. It was about organizing the information contained within websites to make things easier to find and use. But today an increasingly significant proportion of our daily business is conducted digitally. Using a variety of devices, people communicate with one another, search for information and entertainment, make retail purchases, initiate and negotiate business transactions, and more.

This class will explore well-architected digital experiences. What does it mean to architect information? How does the structure of information relate to understanding? How can information architects manage complex information across channels and contexts? What unique value can professional information architects bring to the creation and delivery of products and services? What is the interplay of information architecture and the other disciplines within user experience? This class will provide a broad introduction to a useful set of tools and ideas that provide a framework under which user and business insight can be harvested and used in pursuit of real business goals.


  • A new model for understanding information architecture
  • Practice using tools for representing meaning and shaping language and labels.
  • Different approaches to creating diagrams and instructions for indicating interaction


  • Appropriate for designers and developers at any stage of their practice.
  • Preparation: Bring markers and paper


Mike Atherton 
Information Architect & User Experience Designer

Mike Atherton has worked as an Information Architect and User Experience designer for over 15 years, designing products and services for Huddle, BBC, Whitbread and more. He is passionate about sensible data structures and adamant that user experience extends outside the boundaries of any one website. Mike evangelises to clients on the need to think beyond business drivers and make stuff people actually care about.


Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about Understanding Information Architecture? Contact General Assembly London

When & Where

9 Back Hill
EC1R 5EN London
United Kingdom

Tuesday, November 19, 2013 from 6:00 PM to 7:30 PM (GMT)

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General Assembly London

General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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