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Understanding your customers: Insight driven communications

PRmoment.com

Thursday, October 13, 2016 from 5:55 PM to 8:30 PM (BST)

Understanding your customers: Insight driven...

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Type End Quantity
First ticket release
Understanding your customers: Insight driven communications - ticket
Oct 12, 2016 Free  

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Event Details

For the full speaker program, please scroll down.

If you have problems booking this conference, or require further information, please email bensmith@prmoment.com. Our offices are open 9am to 5.30pm Monday to Friday.

Due to high demand, we have to limit the number of tickets per organisation to three.

The address for this seminar is: The Hospital Club, 24 Endell St, London WC2H 9HQ

5.55pm Registration and informal networking

 

6.15pm Chairpersons intro

 

6.20pm What drives influence within B2B Technology buyers
Richard Fogg, CEO, CCgroup

  • Understanding your customers buying process
  • Combining the right content, at the right time, in the right channel to the right influencer
  • How the purchasing decision making process is changes across different B2B markets

6.45pm What information do buyers want in a B2B environment
Dr Simon Moore, Chartered Psychologist and Insight Director, Aperture Insights

  • The findings from 14 in depth interviews with B2B buyers across different sectors
  • A psychological study into the underlying wants and needs in-house B2B PR leads have of their PR agencies

7.10pm Panel discussion: Insight driven communications: Myth or reality?
Paul de Lara, Corporate Communications Lead, Infosys
Mark Maguire, Communications Director, GE UK
Richard Fogg, CEO, CCgroup
 

  • To what extent are B2B communications currently driven by insight data
  • Should all communications be driven by insight – we may briefly touch on the is PR an art or a science debate!
  • What data sets within a business exist to inform your communications
  • In what practical ways has data changed the PR planning game?
  • In most B2B contexts does the existence of data decrease the importance of trade media?

7.40pm Chairpersons closing remarks

 

7.45pm Beer, wine, fruit juice and canapés over informal networking

 

8.30pm Close of event
Have questions about Understanding your customers: Insight driven communications? Contact PRmoment.com

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When & Where


The Hospital Club,
24 Endell St
Covent Garden
WC2H 9HQ London
United Kingdom

Thursday, October 13, 2016 from 5:55 PM to 8:30 PM (BST)


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Organizer

PRmoment.com

PRmoment.com is an online magazine for the PR sector. Our editorial looks behind the scenes of the PR industry, highlighting best practice and giving our readers an insight into the world of PR.

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Understanding your customers: Insight driven communications
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