"Usability & User Experience 101"
Twitter Hashtag #UX101
With Paul Rouke, Managing Director of PRWD
In this event, Paul will introduce you to usability and user experience, and provide you with a range of insights, tips and best practice that can be used when working on web projects.
The talk will cover key site areas such as homepages, landing pages and enquiry pages, and will include time for questions both during and after the talk.
You’re encouraged to tweet about the talk before, during and after, using the hashtag #UX101.
About Paul Rouke
Paul is Head of Usability and founder of PRWD (http://www.prwd.co.uk) a Manchester based usability consultancy who help businesses generate more leads and more sales from their websites.
Paul is a usability consultant, trainer and speaker who absolutely loves sharing tips, advice and customer insights to SME’s through to blue chip companies on how they can improve their usability and on-site conversion rates.
Paul works with a range of well known and respected brands including Speedo International, Lakeland, JD Williams, Econsultancy, Smart Insights (run by Dr Dave Chaffey), The Royal Mail and The Scout Association who all recognise the increased sales and profit they can gain by investing in improved on-site usability to improve their conversion rates.
Paul is one of Econsultancy's well respected training team, and he delivers two courses, Usability and User Experience and E-commerce Usability and Best Practice. Paul also writes articles for Econsultancy's award winning blog, sharing tips, advice and recommendations.
In addition to working with Econsultancy, Smart Insights co-founder Dr Dave Chaffey brought Paul in to be the expert commentator on usability and conversion optimisation for Smart Insights, a digital portal and consultancy who provide advice and software to help businesses succeed online.
Paul’s business PRWD also has a usability blog sharing tips and advice and company news. You can follow Paul on Twitter (http://twitter.com/#!/paulrouke) for his latest insights, links and commentary on all things usability and conversion optimisation, or if you prefer you connect by Linked In (http://uk.linkedin.com/in/paulrouke) .
When & Where
David is the Principal Lecturer in Digital Marketing at MMU, and is Course Director for the MSc Digital Marketing Communications and the MSc Internet Retailing