User Acquisition for Mobile Games
Tuesday, 18 February 2014 from 09:00 to 19:00 (GMT)
San Francisco, California
London, United Kingdom
18th February 2014, London will see two key names in the mobile video-games industry come together to host, ‘User Acquisition for Mobile Games', a workshop for UK developers involved in marketing mobile games with a focus on why, when and how to invest in user acquisition.
Fiksu, the industry leading, mobile customer loyalty platform, (clients include Disney, Gree, and Zynga), along with Tenshi Ventures, the UK’s premier games consultancy, (clients include Coca Cola, BBC and several games developers), will combine their expertise in a one-off event for the UK games industry.
Fiksu will provide lectures on the hard science of user acquisition, while Tenshi will bring in case studies and stories from games developers cutting their teeth in this fascinating and challenging market.
During the evening attendees will be able to network over drinks.
If you are a UKIE or Game Kettle member, please contact email@example.com for a special discount code.
Date: 18th February 2014
Time: 9.00am until 7.00pm – Please arrive at 9.00am for registration and refreshments
Networking 5.00pm until 7.00pm
Location: Osborne Clarke - 1 London Wall, London, EC2Y 5EB
User Acquisition for Mobile Games, 18th February 2014
09.30 – Introduction and Mobile Marketing Overview
Speaker: Tenshi, Matt Woodley, Partner, Tenshi Consulting
10:00-11:00 - The Vicious Battleground: The Challenge of Game Discovery & User Acquisition Optimization in a Competitive Marketplace
Speaker: Benjamin Hansz, Regional Manager, EMEA & APAC, Fiksu
11:00 Coffee Break
11.15-12.30 - Panel developer stories on UA
Speaker: (Chair) Oscar Clark, Evangelist, Applifier, Andres Tallos, Co-Founder Mintsprint, Barn Cleave, Executive Director, Niffler, Robbie Cooke, Marketing & PR Coordinator, Rebellion; Barry Meade, Commercial Director, Fireproof Games.
12:30 - Lunch (refreshments and lunch provided)
13.30 - 14.30 - Strategies to Test and Launch your Mobile Game
Speaker: Eric Garcia, Manager Client Development at Fiksu
14.30 -15.15 - Panel: Securing Funding for your Mobile Game
Speakers: (Chair) Ed Daly, Managing Partner, Tenshi Consulting; Paul Flanagan, Business Development, Creative Mobile OÜ; Ian Baverstock, Founding Partner, Tenshi Ventures; Gareth Edmondson, CEO, Thumbstar.
15:15 – Coffee Break
15.30-16.00 - The Physics of Mobile App Tracking, Options, Advantages, Risks and Best Practices
Speaker: Vesa Tormanen, Director of Engineering, Fiksu
16:00-16:30 - Leveraging Social for Mobile User Acquisition
Speaker: Jo Wightman, Senior Director of Product Management, Fiksu
16.30-17:00 - Panel: Future of Mobile Marketing and Q&A
Speakers: (Chair) Ed Daly, Managing Partner, Tenshi Consulting; Ben Phipps, Mobile Games Manager, EMEA, Fiksu, Jon Jordan, Co-Founder, Pocket Gamer, Oscar Clark, Evangelist, Applifier
17:00 – Close: Followed by networking drinks
17:00 – 19:00 – Networking and drinks
Getting to the event
Air: Easily reached from any of the main London airports: Heathrow, Gatwick, Stansted, London City
Rail: Main London terminals Local stations: Moorgate, Liverpool St, City Thameslink
Tube: St Paul's and Barbican are the two nearest tube stations
For further information, please contact firstname.lastname@example.org / 07881 833 443