Rachel will present a case study showing how she designed a new developer website for Caplin for their user assistance content (www.caplin.com/developer), and how the redesigned content works as product marketing. The case study focuses on a set of software development tools, but the principle of putting user assistance to work as product marketing has much wider application, and communicators from a wide range of business sectors will be able to use the ideas covered to increase the business value of the content they produce. Rachel runs the Software Usability division at 3di (www.3di-usability.com) and specialises in improving the customer experience that software and technology companies deliver.
3di have kindly agreed to sponsor a finger buffet. We'll be there from 7pm, and Rachel's talk will start around 7.30pm.
Parking is available in the Tunsgate Multi Storey right next door to the Keep, or the Sydenham Road Multi Storey about 250 yards away, but be aware that some roads in the area are one-way streets, so check your directions carefully!
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