Utilising Digital and Social Media
Monday 14th July 2014
This one-day workshop will ensure that your business has the insight and knowledge to successfully utilize the various digital and social media tools available.
The course will start by running through the basic principles of the web by highlighting best practice procedures. The plethora of tools available will then be assessed as you decide which solutions are most suited for your business.
The tools reviewed and evaluated will range from email marketing and social media management tools to analytic platforms and collaborative services.
The course will conclude by exploring how to promote your business (digital PR) and how to get people talking about it.
Most of the tools highlighted in the course are free or in a low-price bracket. Bringing your own laptop (or failing a laptop a tablet / iPad) is highly recommended.
Data Protection: The information provided by you will be held on a database by UCL Advances. You may be contacted about other UCL Advances or UCL activities in the future. By submitting this information you agree that your details may be used for this purpose.
Terms and Condiions: http://www.ucl.ac.uk/advances/about/terms
Other courses we have: http://www.ucl.ac.uk/advances/training/short-courses/courses
When & Where
UCL Advances, UCL's centre for entrepreneurship and business interaction, helps anyone who wants to learn about, start or grow a business. It’s primary role is to promote a culture of entrepreneurship on campus and engagement with entrepreneurs and small businesses beyond UCL’s boundaries. It works to support start-ups and small businesses across London by helping them to access the technical and business expertise of UCL’s staff and students through a series of programmes to help support ambitious young companies.
UCL Advances is affiliated with UCL Enterprise, which provides UCL’s structures for engaging with business for commercial and societal benefit.