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UX for digital product design

Guardian Masterclasses

Monday, March 31, 2014 from 6:30 PM to 9:30 PM (BST)

UX for digital product design

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Learn to apply User Experience research techniques to give your product an edge in the market

Digital product development can now benefit from the same UX principles that have transformed software and web design. By allowing designers to build a relationship with users before launch, UX offers the best way to improve the quality – and odds of success – for your product.

Introducing UX to your product design lifecycle can save you time and money in development, and result in a vastly improved and more accurately targeted end product.

This evening lecture is a comprehensive guide to incorporating UX research and feedback methodology into your design, delivery, and testing processes. The Guardian's resident UX experts will show you how to perform the necessary research and interpret the resulting data to revolutionise the way you work.

Course description

This evening seminar explores how product designers can adopt a user-centred design process guided by research. The lecture will focus on the pros and cons of a wide variety of research methods and resultant data sets, and the limitations of the process. Topics covered during the session include:

  • Introduction to UX research and product development
  • Research methodologies overview
  • Product development lifecycle and the integration of UX research
  • Improving products through user insight
  • Pros and cons of UX research methods and data formats
  • What research method to use at what point in the lifecycle

Please note that a basic understanding of the principles of UX and product design is necessary for this course.

This course is for you if...

  • You currently work in product design and want to integrate UX into your agile development process
  • You're new to the UX industry and are interested in broader uses for UX practices
  • You have a general interest in UX research

Tutor profiles

Penny Allen is a UX researcher at the Guardian currently working with the mobile apps team. She previously worked in BBC Research and Development on many future gazing UX projects, focusing on both audience and consumer technologies and on the internal needs of media production. With a background in psychology, her understanding of human behaviour doesn't switch off, much to the annoyance of her colleagues.

Alastair Jardine is a UX architect at the Guardian who designed the user experience for the award winning GuardianWitness, and is currently working on the future of reader involvement with the news. He likes designing with data, which is more exciting than it sounds. In his spare time he rides bikes, and occasionally falls off.


Dates: Monday 31 March 2014
Times: 6.30pm-9.30pm. Check-in begins 30 minutes before the start time.
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £49 (includes VAT, booking fee, lunch and refreshments)
Event capacity:100
Dress code: There is no dress code for Masterclasses. Please dress however you feel comfortable.

To contact us, click here. Terms and conditions can be found here.

Returns policy

Tickets may be refunded if you contact us at least 7 days before the course start date. Please see our terms and conditions for more information on our refund policy.

Full course and returns information on the Masterclasses website

Have questions about UX for digital product design? Contact Guardian Masterclasses

When & Where

The Guardian
Kings Place
90 York Way
N1 9GU London
United Kingdom

Monday, March 31, 2014 from 6:30 PM to 9:30 PM (BST)

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Guardian Masterclasses

Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.

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UX for digital product design
London Events Class

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