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UX Mastermind 2.0

Citi Innovation Lab TLV and 5IVE innovation & ux

Wednesday, 2 November 2016 from 17:00 to 19:45 (IST)

UX Mastermind 2.0

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RSVP 2 Nov 2016 Free  

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Event Details

About UX Mastermind

UX Mastermind is the place where seasoned UX Pros, UX-inclined PMs and DEVs share knowledge about UX for complex systems.

It's an exclusive community that’s focused on sophisticated systems, in fields such as big data, fintech, cyber, networks, enterprise applications, telecom, etc. UX Mastermind is about advanced UX methods and innovative solutions for overcoming mind-blowing challenges.

Who’s Behind It? Citi Innovation Lab TLV and 5IVE :: innovation & ux have teamed up to make UX Mastermind happen, facilitating hands-on workshops and well-targeted talks.



17:00-17:20       Gathering and networking


17:20-17:30       UX Mastermind introduction


17:30-18:00       How PM and UX cooperated to design a unique medical system inspired by video games

▄▀   Amit Daliot, 5ive innovation & ux

EPD develops a truly fascinating system for the treatment of cardiac rhythm disorders (can you imagine - the invasive procedure is viewed from within the heart!). The UX design steps will be described, and, in particular, the PM's roles during each and every step will be detailed. 


18:00-18:30       Disruptive Product Innovation

▄▀   Yossi Zadah, AudioCodes

A glimpse into the fascinating process of creating new ways of thinking about products. More details coming soon.


18:30-18:45       Coffee and snacks


18:45-19:45       Redesigning Citi Private Bank: Deep UX for a complex product

▄▀   Lior Zur, UX consultant working with Citi Innovation Lab TLV

How do you design a deep UX concept for the main application of Citi Private Bank -- a vast, complex and pivotal product? We'll explore insights and thinking-tools from the actual process, from the analysis phase through the design principles and information architecture. A few best practices will be derived for UX and Product Managers.


The event will be delivered in Hebrew. 

* This program is subject to change.


Is This for Me?

UX Mastermind is intended for those who face overwhelming challenges of scale and complexity but won’t compromise on usability and aesthetic appeal.

Do you have questions about UX Mastermind 2.0? Contact Citi Innovation Lab TLV and 5IVE innovation & ux

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When & Where

Citi Innovation Lab TLV
2184 st
Atidim Tower 8, Kiryat Atidim
Tel Aviv

Wednesday, 2 November 2016 from 17:00 to 19:45 (IST)

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Citi Innovation Lab TLV and 5IVE innovation & ux

Citi Innovation Lab TLV was established after identifying the potential of merging Citi's well established position in the global financial markets with Israel's innovative, enterpreneurial and fast paced culture.
5IVE innovation & ux is an internationally recognized product innovation and user experience agency. Among its customers are brands such as PAYPAL, MICROSOFT, SANDISK, HP, AMDOCS and IBM. 
5ive crafts attractive user experiences that emotionally engage people and intelligently simplify their tasks.
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