Business Leaders Masterclass
Win, Grow & Retain Major Accounts
The latest in Sandler's Masterclass Series for business owners, directors and senior management.
Do you have:
- A common set of tools for progressing a sale to close?
- A common language to use when in the process of making the sale?
- A common strategic platform to make the process scaleable and repeatable?
If you answered no to any of these then this event may be for you.
In this 2 hour seminar we’ll identify the challenges and tools required to address the following:
Extended sales cycles. When you are selling to enterprise clients, sales cycles can take months and sometimes years
Sophisticated competition. Your competition for enterprise business is likely to be sophisticated, strategically focused, and relentless. They come prepared!
Significant financial investment. Pursuing an enterprise client requires a significant financial commitment as well as human, managerial, and logistical resources—not to mention the opportunity cost of not pursuing other business
Cross-functional teams. Because buyer networks of enterprise clients encompass many functions, so should your sales team. Positioning corresponding representatives on your team will show the strength and substance that enterprise clients demand
Focus on long-term business value. With the enterprise client, the business value of the solution to develop and implement must be unassailable or winning the business will be impossible.
Wide, diverse buyer networks. The buying centres of enterprise clients are composed of a wide variety of functions, including purchasing, accounting, marketing, and legal. This, without question, makes the sales process more complex.
Complex decision structures. In traditional selling, decisions are typically made quickly and based on price versus performance. In the enterprise world, however, the decision process can be complex, multi-layered and lengthy.
Diversified organisation and footprint. Enterprise clients differ from small business entities in their complex structures, multiple business lines, complexity of portfolios, depth, and breadth of markets served and globalisation issues.
In order to ensure you get the most out of the event, plaes are limited - so please reserve your seat early.
We hope to see you at the event!
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When & Where
Sandler Training - the World's Largest - and Local - Sales Training and Business Development Company.
We work with business who are serious about growth through:
- Sales Leadership
- Sales & Business Development Skills
- Customer Service and Sales
- Management & Leadership Training
- Speaking & Facilitation
From identifying and implementing successful sales strategies to prospecting, cold calling, closing more sales & customer retention, we assist our clients with improving team leadership and motivation, creating accountability, resolving conflicts, hiring right first time and creating positive work environment.
Sales and Management Training in North, South, East and West Yorkshire and in-house nationally.