Personal PR to grow Your Business
When it comes to communicating the credibility of your brand to the world, PR (Public Relations) is very simply, hands down, the best channel.
Contrary to what most people think, PR is one of the most cost-effective methods of raising brand awareness for your business and, in essence, increasing sales.
Product placements in popular magazines, newspapers or TV stations help cement brands as trusted authorities within their categories.
A simple positive comment or tweet about your product from an internet user can add an extra layer of trust and credibility to your brand, which can also translate to some new business for you. Now imagine the effect such comment--more like news--will have on your brand when it comes from a powerful and respected third party, like a media house. That's the power of public relations.
Public Relations is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the media, and in turn, the public. It may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.
Now let's dive into the practical aspect of how you can use this powerful medium to grow your business.
1. Mavis Amankwah
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