Marketing Mindset Training from The Purple Edge
Work Your Website
The funny thing is that, although having a website is essential for most businesses these days, many of them don't seem to pull their weight:
- They don't get found
- They aren't well targeted
- They aren't clear and easy to use
- They don't bring in business!
There are many reasons why most websites don't deliver but in general they fall into two categories:
- They are not designed as part of an overall marketing strategy - the business owner is not clear about the objectives, the targetting, the messages, the usage, the integration with other marketing objectives.
- They are not built to be marketing tools - they are not optimised effectively, they are not well written, they are not maintained and updated, they are not consistent, they are not integrated with other marketing initiatives.
What you will learn
Your website should be an effective marketing tool for your business. On this course you will learn how to make sure that your site can be found by your ideal customers. How you can make Google love your site. How you can use pay per click advertising to help you be found without breaking the bank. How to write good website copy and organise your site most effectively. How to integrate with other media such as social media, blogging and email marketing. How to measure your results.
- Setting realistic objectives for your web site
- Search engine principles and how to decide who finds you
- Optimising your site (SEO) - what's important and what isn't
- Writing for the web
- Google Places and your web site
- Pay per Click in the mix
- Email marketing
- Social media
- Measuring the effects
Included in the price:
- A comprehensive work-book covering the course content
- Unlimited tea, coffee & biscuits
- Certificate of attendance
Who should attend?
- Anyone who isn't satisfied with their website's performance
- Anyone who wants to improve their search engine ranking
- Anyone who feels that they could win more business on the internet but doesn't know where to start
When & Where
The Purple Edge Marketing
At THE PURPLE EDGE we are passionate about improving the marketing skills of small and medium sized businesses. We recognise that many small-medium sized businesses don't have the resources to pay someone to "do" their marketing for them - they need to get better at doing it themselves!
Our COACHING & TRAINING SERVICES are designed to give you the skills and tools you need to market your services more effectively and boost your business and profit. We show you how to create realistic and implementable plans to resolve specific problems in a practical way.