YouTube - What The Labels Don't Tell You
By Music Managers Forum Ltd
Date and time
Thu, 16 Jul 2015 16:00 - 20:30 GMT+1
Location
Eversheds
1 Wood Street City of London EC2V 7WS United KingdomDescription
4:00-4:30 Registration
4:30-5:30 An Overview of the YouTube Industry
• The YouTube business and MCN ecosystem
• How money is made on YouTube
• How to negotiate a contract with an MCN
5:35-6:30 How the record labels make money from YouTube and why YouTube should be treated differently
• How YouTube royalties are collected
• Why YouTube should be treated differently compared to other social media platforms
• Basic marketing best practice tips
6:35-7:00 Collecting publishing royalties from YouTube
• Layout of the publishing/collection society ecosystem regarding digital royalty collection
• Why you're not getting your publishing royalties from YouTube, and what to do about it
7:00-7:30 Q&A