"How Leisure businesses can use Social Media to find new customers, and improve your customer retention rates

Are you using Facebook, Twitter and other social media sites to grow your client base? What should you be doing to keep up with the market?

Our one day course is taught by Kate Rose, and provides a complete introduction to social media, specifically designed for the Leisure sector, and includes "hands on" experience with the key websites. Kate is a Director at Rose McGrory Social Media, a specialist agency which helps businesses get to grips with online marketing.

Modules covered include:

Introduction

• What exactly IS Social Media, and how does it work for businesses – overview and mini case studies

Twitter

• How does Twitter work?
• Retweets, Hashtags and Lists
• Writing a great Twitter profile
• How to find and build Twitter followers for your business
• A daily work plan

Facebook

• Why Facebook works - the power of sharing
• Building a great Business page
• How to grow your Facebook community
• What to post, and how to make sure your posts are seen

Other important platforms for this sector

• Blogging – what it is, how it helps, and how to start
• Location based marketing – Google Places and Foursquare

Strategy and evaluation

• Towards a strategy for your business
• Online reputation monitoring – how to find out who’s saying what about you

Fast becoming an essential part of your recommended marketing plan, this  introductory course will leave you with the ability to start to harness the power of social media. For an insight into what went on at a previous course, see Kate's blog
http://www.rosemcgrory.co.uk/2011/08/12/social-media-for-gyms-and-leisure-businesses-training-and-a-surprise/

For other cutting edge training courses, please visit www.getmoremembers.co.uk"