Get Up to Speed with Online Marketing

Duration: One day course: 9.30am - 5pm, including lunch.
Next date: Thu 03 March 2011
Venues: Reed Media offices, London
Tutor: Jon Reed

This new course is based on Jon Reed's book Get Up to Speed with Online Marketing. It is a practical, hands-on course that will get you up to speed with online marketing in one day, complete with an online marketing plan for your business.

Who is it for? This course has been designed for  business owners, start-ups, entrepreneurs, plus anyone new to runing an online marketing campaign. It will also be useful for anyone considering starting a business. Participants will come away with online marketing plans and will make a start on creating social media such as blogs, Facebook pages and Twitter accounts. You will also come away feeling up to speed with online marketing, and with the confidence to put your ideas into action straight away.

What do you need? No prior experience of online marketing is required. This is a hands-on course, and you will need to bring a wireless-enabled laptop for the activities.

Aims

The case for small businesses to use social media is compelling. Yes, it's cheaper than traditional marketing, and better suited to squeezed marketing budgets. It is also more effective than traditional marketing, since people screen out TV and print advertising and spend more and more time online - especially on social networking sites such as Facebook and Twitter. But social media is also a personal medium where your authentic voice matters. That is much easier to pull off if you're a small business than a huge corporation.

From business blogs and podcasts to online video and the big social networks such as Facebook, Twitter and LinkedIn - there has never been such a vast array of low-to-no-cost marketing tools available to small business owners. Choose and use them wisely, and you will be able to tap into your community of interest online, raise awareness of your product or service, and increase sales.

This course covers the broad range of online marketing tools: which tools to use, when to use them, and how to use them effectively. It also takes you through the process in a logical, step-by-step way. You will come away with an online marketing plan for your business and having made a start on creating your own social media.

Learning Outcomes

By the end of the session participants will:

• have an online marketing plan for their business
• have a broad understanding of social media marketing
• have made a start on creating social media assets during the session
• have the confidence to choose and use a range of online marketing tools appropriately and effectively.

What previous workshop delegates say:

The talk from Jon Reed of Reed Media on using social media to promote your business gave us lots of great ideas – thanks Jon! We’ll put some of these into action soon…

Claire Squires, Stirling Centre for International Publishing and Communication

The small workshop format allowed for a good exchange of ideas and discussion of the practicalities of each option. It felt very targeted to our needs. It was an excellent event which has fired up my enthusiasm for social media. 
Julia Garvey, Marketing Manager, Rising Stars

A really useful and informative course - I came away with lots of new ideas.
Shereen Muhyeddeen, Marketing Executive, Palgrave Macmillan

Very relevant, lots of extremely useful information - the speaker was obviously very well informed on the topic.
Alex O'Loughlin, Wiley Publishing

The workshop was an excellent introduction into the burgeoning world of social media.
Debbie Vaughan, Marketing Manager, Royal Society Publishing

Your Learning Package includes:

• one-day workshop
• FREE copy of Jon Reed's book Get Up to Speed with Online Marketing
• online access to PDFs of resources, worksheets and slides
• follow-up support via an online discussion board
• 20 pages of PDF handouts including "A-Z of Social Media" and "Social Media Toolkit"
• a Certificate of Attendance

Agenda

09.30 - Welcome, introductions and objectives

09.45 - Get Strategic - how to create an effective online marketing plan. ACTIVITY: Writing your one-page marketing plan

10.30 - Get Online - get your website up and running, be findable by search engines and plan your email campaign. ACTIVITY: Creating an email template in MailChimp.

11.45 - Get Creative - how blogs, podcasts, video and photosharing can be used to create compelling content to attract your community of interest. ACTIVITY: Starting your WordPress.com blog

13.00 - 14.00 LUNCH and continued discussion

14.00 - Get Out There - using the big three social networks to reach your market: Facebook, Twitter and LinkedIn. ACTIVITY: Create your first Facebook Page, Twitter account or LinkedIn group.

15.30 - Measure Your Results - how do you know if your campaign has been a success?

16.00 - Manage the Workload - how will you stay on top of it all? When should you outsource your marketing? ACTIVITY: Aggregating your content - linking your blog with Facebook and Twitter

16.30 - Wrap up - Discussion and action points

17.00 - END

Follow-up

Participants will have access to a secure area of the Reed Media website, where they will be able to download PDFs of resources, worksheets and slides. Follow-up questions relating to the session may be submitted via the online discussion board.

About Jon Reed

Jon Reed has worked in social media for the last five years - since its earliest days. His book Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More is published by FT Prentice Hall.

Jon lectures on social media on a number of university courses, including at Birkbeck, City, Brunel and Bath Spa universities, speaks at conferences and runs in-house training for large organanizations. See his speaking schedule for details.

He  previously worked in academic publishing for 10 years, including as publishing director for McGraw-Hill. He runs the blog Publishing Talk which has over 90,000 followers on Twitter and is rated the 'most influential' in the publishing world by the Twitter directory WeFollow. He also runs the web design and marketing agency Small Business Studio, which helps start-ups get up and running with branding, business stationery, websites and social media marketing services.

In addition, he has also provided advice on ’smart marketing’ to delegates at Business Startup – the UK’s largest exhibition for small businesses – in their popular 1 to 1 advice surgeries for new business owners.

Booking

Cost: £300 +VAT per participant. Includes:

• refreshments
• lunch
• PDFs of resources, worksheets and slides, which can be accessed online
• FREE follow-up support via the discussion board on the resource site
• FREE copy of Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More.

The following discounts are available:

• 10% early-bird discount - for workshops that are booked before the early-bird deadline
• 15% small business discount - for businesses with 20 or fewer employees.

These discounts may be combined.

Places available: this workshop runs with a minimum of 6 and a maximum of 14 participants.

Booking: Book online or via traditional invoice.

Cancellations: You can cancel 4 weeks or more before a workshop for a full refund. For cancellations of 1-4 weeks before a workshop, a charge of 50% of the course fee will apply unless we can re-fill the place or you can substitute a delegate. We cannot issue refunds for cancellations within 1 week of a workshop, and the full fee will apply. We reserve the right to cancel workshops at short notice if dates are under-subscribed, in which case you may opt for a full refund or a place on another workshop. Please check with us prior to making travel arrangements, unless we've confirmed the date by sending you a login to the workshop resource site.

This workshop can also be run as an in-house training course. Contact Jon for more information.