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Event Details
How do you get a journalist interested in your news release? How do you approach the journalist? This seminar shows the importance of having a story the journalist wants, and how to present it as effectively as possible.
Topics
- Why everyone has problems with the idea of selling-in stories
- Making sure it is a good story
- What the journalist wants
- Communicating a good story – writing it
- Communicating a great story – speaking it
- Who to approach, when and how
- Telephone and e-mail techniques
Hosted By
CIPR webinars
The CIPR's programme of live training webinars offers insight to some of the PR profession's hottest topics. These informative online sessions last one hour and are fully interactive. Using the latest technology you can submit questions to the trainer, who is seen and heard via video link.
Wherever you are in the UK or overseas, CIPR webinars provide a time- efficient and cost effective training solution. You can participate in the live sessions or view them on demand at a time that suits you.
