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Event Details
Many organizations have invested heavily in social media over the last few years. The moment is arriving when the value of this investment must be evaluated.
This expert panel session will discuss social media strategy and measurement techniques that are crucial for professional communicators to demonstrate the value they add to their organizations.
Measurement is a key tool for professional communication to become a senior management function and take a seat at the decision-making table.
How do strategy and evaluation come together to showcase the value of professional communicators' work, as well as lead to continuous improvement and accountability?
This event will feature brief presentations from each speaker, followed by a question and answer period.
Refreshments will be served.
Date, Time and Location:
WEDNESDAY, JANUARY 18, 5:30-7pm
McMASTER INNOVATION PARK
Speakers:
Andrew Laing, President, Cormex Research (Toronto)
David Scholz,Vice-President, Leger Marketing (Toronto)
David Bourne, Manager, Corporate Communications, The Scarborough Hospital (Toronto)
This event has been generously sponsored by Canada News Wire and the McMaster-Syracuse Master of Communications Management Program.
