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Monday, March 19, 2012 from 9:00 AM to 5:00 PM (GMT)

London, United Kingdom

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Ticket Information

Ticket Type Sales End Price Fee VAT Quantity
CIPR member rate Ended £260.00 £0.00 £52.00
Non-member rate Ended £400.00 £0.00 £80.00
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Event Details

Google Analytics (GA) is a hugely powerful (and free!) tool that can provide powerful insights into online behaviour. However, the use of GA to drive and directly inform PR programmes has been limited to date.

This course aims to lift the lid on Google Analytics for PR professionals. It provides an introduction to data-driven PR, as well as practical, hands on insight into how to use Google Analytics to measure and prove the value of PR activity - both on and offline.

When & Where


52-53 Russell Square
London
WC1B 4HP London
United Kingdom

Monday, March 19, 2012 from 9:00 AM to 5:00 PM (GMT)


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Hosted By

CIPR



Our training workshops are designed to equip you with the understanding, knowledge and core PR and business skills that will demonstrate your commitment to your career and professional development.

The sessions are highly practical and we encourage two-way participation to ensure that you get the most out of the training. We only use CIPR-approved trainers to lead our workshops.

If you have any queries, please contact the workshop team on 020 7631 6933 or email jankas@cipr.co.uk